PR Higher Education

Corinne Weisgerber :: Blogging & Managing your Personal Brand

Here is an excellent slideshow for exposing students to their first taste of online activity.

Gee Ekachai, of Marquette University, linked to the author of the slideshow - Corinne Weisgerber, of St. Edwards University.

Both are involved with PROpenMic, by the way. Visit their profiles in PROpenMic: Corinne Weisgerber and Gee Ekachai.

Truly a great, simple slideshow that all educators should use, IMO. It drives home the point of personal brand management. Some of the better quotes, “Google is the new resume” and “Find the Skeletons in your cyber closet”. You’ll enjoy this one. [Read more...]

The Blogs of PROpenMic :: Students, Faculty and Practitioners … Read ‘em

Recently, to help promote the blogs of PROpenMic, I put out a call to all members. Share your blogs. We want people to find you and read what you’re interested in re: public relations.

Well, we got quite a response. Students, faculty and practitioners responded.

The list below represents the post I shared on the front page of PROpenMic. I hope you’ll go check them out, too. And, join PROpenMic if you haven’t already. We just crossed the 2,000 members mark and well on our way to 2,100 and beyond. [Read more...]

Emerging Digital Media

Twitter as a tool for college public relations students

Last week we discussed Twitter a bit more in class.

As we talked about it, I went online and asked those on Twitter at that time to chime in with their reasons why they used Twitter.

Hey, I’m in class … the students need to know … why do you use Twitter? is it a useful tool? convince them, please! :o) 04:44 PM September 23, 2008

I was amazed at the number of people that so kindly responded. Thank you all very much!

Here are their tweets. You can actually click on their photos and find their Twitter accounts to follow them, too. It really is a great list to start with as it contains journalists, PR students, faculty and practitioners all in one string of about 60 to 70 Twitter users. There are some multiple responses from a few people, so it looks like about 60+ people for you to follow. That’s a great starting point. [Read more...]

Jeremy Pepper :: Telling It Like It Is

I’ll preface this with a language warning, should you follow the link. Sometimes strong language makes a point.

I am compelled to share a great post with you.

Jeremy Pepper has, once again, said what needs to be said. Oh, he may say it in a form that some find distasteful, but don’t many social critics do that?

Check his post. I initially commented, and want to share this follow up. [Read more...]

Video

Clever Video Comic Book Promotion :: Johnny Bunko

Kevin Dugan, of the Strategic Public Relations blog, recently shared the following videos via FriendFeed, a social network sharing tool. (Students, check out FriendFeed.)

Both are good examples of video used in creative and compelling ways.

The Johnny Bunko video isn’t unique, as we’ve seen comic book videos many times. But, watch it. They poke fun at old business books. They use their own content to create the video which is certainly more entertaining than the usual interview with the author, for example.  It does more to sell the book than anything else I can imagine.  Viral?  It has been watched more than 25,000 times.

The book has a Web site, Johnny Bunko. It also has its Amazon.com site and a rank of #3,200 in books overall, right now. Um. that’s impressive. Check out “The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.” [Read more...]

Camp ASCCA and Felicia Day :: People and Places I Love

I love a lot of people and places. You may think I throw around the word love, in that respect, but no … I really do love them. You know, in that respectful “You’ve made my life happy and better, so I want to say thank you” kind of way.

Examples? How about our interns at Camp ASCCA. Danika Kmetz, Kelli Hood and Zeb Ramey. These people are absolutely terrific and did such a wonderful job. Look at ASCCA Friends and the Camp ASCCA Journal to see all the great work they did this summer.

But, there is more. They did video, audio, photos, media pitching, releases, features, tours, marketing … the list goes on and on. [Read more...]

Social Networks

Obama to Announce VP Choice via Email and SMS :: Maybe, We’ll See

According to an email I just received, Barack Obama is going to give his supporters the news of his pick for Vice President via email and SMS, before anyone else.

Hmm? Well, it would be a first. I must admit to a wee bit (OK, a lot) of skepticism on this one. All the news organizations are signed up for all of his mailing lists, after all. They also see mailing lists we never see. So, will his supporters really be the first to know? [Read more...]

Can Involvement in PROpenMic Lead to a Job? :: Allie Osmar’s Success Story

Shared from my post to the front page of PROpenMic

My goal in starting PROpenMic, the social network for students & faculty, was to provide a resource that would help all of us.

I’m happy to report one particular success story from that site. I’m looking for others, too. So, if you have such a story, please share it in the comments or write to me. See the post and video below. [Read more...]

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