[11 Sep 2011 | | Comments Off | 33 views]
Too Often News Is Defined As “What Drives Ratings” Not “What Is Newsworthy”

OK, it’s a rant … nothing more.  It’s just that the demise of journalism, particularly broadcast journalism on the national stage, breaks my heart.  I grew up loving it.  Today, there is little of that solid, respectable national broadcast journalism left.  The latest hurricane coverage is merely one more saga illustrating how blatant the money grubbing has become.
Julie Moos offered up here views on the “Was the hurricane coverage hyped?” debate that seems to be unstoppable.  See The 6 criteria for hype & why Hurricane Irene coverage does not meet …

Read the full story »

PR, Public Relations, Public Relations Education, Style and Design, Teaching PR »

[16 Dec 2011 | Comments Off | 46 views]
Fall 2011 Auburn PR Student Digital Resumes and Portfolios

Here they are! The Fall 2011 Auburn PR Student Digital Resumes and Portfolios from my Style & Design students. Links to their sites and a slideshow are below.
Many of these students just graduated. As always, I’m sure they want me to share the mantra by which all of these sites were created … Hire Them!
Good students all, I heartily recommend them to you all.

Laura McGee
Jasmine Morten
Samuel Solomon & Resume/Portfolio
Stephen Sprayberry
Morgan Prentiss
Izzy Hortman
Brittany Gibson
Elle Welch
Kristbjorg Johnson
Shanetta Pendleton
Ally Mills
Carly Knowles
Hayley Thrift
Jordan Holladay
Morgan Powell
Paige Robinson
Brooke Bonner
Becca Barganier
Kate Matthews
Sarah Garrett
Charlie …

Blog Talk, Featured, Headline, Journalism »

[11 Sep 2011 | Comments Off | 33 views]
Too Often News Is Defined As “What Drives Ratings” Not “What Is Newsworthy”

OK, it’s a rant … nothing more.  It’s just that the demise of journalism, particularly broadcast journalism on the national stage, breaks my heart.  I grew up loving it.  Today, there is little of that solid, respectable national broadcast journalism left.  The latest hurricane coverage is merely one more saga illustrating how blatant the money grubbing has become.
Julie Moos offered up here views on the “Was the hurricane coverage hyped?” debate that seems to be unstoppable.  See The 6 criteria for hype & why Hurricane Irene coverage does not …

Featured, Headline, PR, Public Relations, Teaching PR »

[22 Aug 2011 | Comments Off | 199 views]
New Bio: Example for Student Digital Resume Projects

Preparing to show students how they will build their digital resumes & portfolios … I made a quick demo site. http://bio.aubie.me/
Cost? $7.00 template … $20 for domain & hosting … and less than one hour of editing.
Yes, it still needs more work, but shows how you can put up a simple (and I think, attractive) site with ease.
Your thoughts & suggestions welcome!

Featured, Headline, PR, Public Relations, Social Media »

[11 Aug 2011 | Comments Off | 89 views]
How Important Is Social Media for Upcoming Graduates :: Get Prepared

Preparing for Fall semester. I always want something that will help my students realize that social media has become crucial in their chosen profession.
So, this time I created two presentations to illustrate what my students & alums shared today in response to a request on Facebook & on Twitter. What are they doing in their jobs & internships with regard to social media?
Almost 30 have replied so far. I imagine I’ll get more before schools starts in two weeks. Check ‘em out on Storify & Prezi. Many thanks for …

PR »

[20 Jul 2011 | 3 Comments | 104 views]

PR people and PR students will find this interesting. FIGHT! FIGHT! Yes, PRSA and Jack O’Dwyer are at it again. This time, PRSA seeks to play off the Murdoch hacking story to throw the first punch. Actually it is AdAge that is seeking to play off the Murdoch story. But, PRSA implies “hacking” and does make allegations about improper access of the conference call.
It is an interesting use of a common PR ploy … grab the coattails of a breaking story and tag …