infOpinions?

Must admit, I’m intrigued by Google Friend Connect (Note: Not up yet. Later tonight.)

The details are here: Google Press Center: News Announcement.

Lots of other people are, of course, buzzing about it. See Techmeme: Previewing Google Friend Connect: Website owners can make any site social (Sean Carlson/Google).

Now, since it is just launching, I’m not too sure we can take advantage of it in this semester’s classes, but I’ll hope. I’d like for all students to be able to get an account. But, Google is rolling it out piece meal, like they usually do with Beta releases.

What’s The Benefit?

What might it do? offer to our student projects? Well, it can make a digital resume a social site, for instance. Would we want to do that? I don’t know, but some aspects seem compelling. The simplest explanation comes from the release above, “any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming — picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.”

Websites that are not social networks may still want to be social — and now they can be, easily. With Google Friend Connect, any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming — picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.

Visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more.

So, although we wouldn’t want to necessarily add that info to the resume, we can put it on a sub-page. The student uses that to build their own network over time. Also, what about potential employers and internship providers that are digital adopters and want to connect with the student in their social networks? Well, now you can do it on your own domain.

Does it change the rules?

No, but it can change the opportunities.

Best practices will still rule. In fact, they are going to become even more important. This is, after all, as much an opportunity to screw up your online reputation as it is to enhance it. ;o) Translation: Don’t post anything you wouldn’t show Grandma and Grandpa.

I’ll be watching and signing up. Hope for a quick invite for me. No. I’m not holding my breath. ;o)

This could turn out to be a really good, easy way to explore socializing a site, while not spending too much time on coding and more. After all, we’re developing PR practitoners, not creating developers and coders.

Tags: emerging digital media, Friend Connect, Google, Social Media, social network, Social Site

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Kelli Matthews, of the University of Oregon, has a good post in PROpenMic.org entitled PR Taking it in the Teeth (Again).

I’ll share my response, but ask that you visit her post and read the comments by students (sign up required, membership is free). (After visiting that post, also consider going to Kelli’s blog at PRos in Training. It’s a good one.)

This revolves around a recent wiki (prspammers wiki) created by Gina Trapani of Lifehacker, tips and downloads for getting things done. Gina’s Web site is here: Gina Trapani, tech writer and web developer.

The short story? She’s been getting pitches to her personal e-mail address, whereas she has clearly stated links for pitching her and the other editors of Lifehacker (see left hand column). None of them say, “Write to my personal e-mail account.”

So, she has reacted in a public manner. Her choice to do that, of course. Most of us would likely have just filtered the emails and moved on with our lives. But, sometimes we all feel compelled to make a very public point. Right? So, yea! for Gina’s team. I really don’t see anything about her coming off as being malicious in her approach. So, I don’t have a problem with what she’s done.

Update: Kelli has pointed out something I didnt’ see. Gina did post this in Twitter: Twitter / Gina Trapani - “my PR blacklist: http://tinyurl.com/5xj5qh Feel free to add to it.” Well, by publishing it that way, and not providing any safeguard against people maliciously adding to the list with those that are not guilty, she’s just as guilty as those she condemns. Why? Well, she’s just created a vehicle that can harm others. In fact, it is worse. She has not just bothered people with spam, for instance, she’s created a process that may damage one’s reputation unfairly. Talk about Lifehacking. Sheesh!

Here is my comment to Kelli’s post. A bit long for a comment, so I’m adding it here in case you don’t want to go to PROpenMic. But, I can’t imagine why you wouldn’t want to. ;o)

Gina’s process of handling it, and how she’s dealing with it online, is much different than Chris Anderson’s. I’d say she has a valid argument and the nature of online business is that you can feel the backlash in a very public manner.

To me, the days of broadcast e-mails is long gone. It has been gone for over a decade, really. Maybe longer?

An example. That’s one thing I don’t really like about our network here. The invite tool is an invitation to print what many people likely perceive as spam. Scraping your address book to invite people isn’t personal in any way. It isn’t targeted, unless you consider a scattershot approach targeted. I don’t. Facebook’s many widgets are even worse. How many Facebook apps have you blocked? I think I block about 1 every other day.

My point? These practices and strategies (if you can use that term) are still being practiced, even built into the software we use, let alone built into PR firm practices and firm culture.

Years ago, and I mean 20 or so years, you could do a blast mail campaign to newspapers and almost be assured of vast pickup, particularly if you were looking to get into the class C & D papers (local dailies & weeklies). You can still do that today (for class C & D papers, only) and bet on pretty good pickup. But, does this really serve a client’s best interests? I don’t think so. It is lazy. It is unprofessional. It is not PR. Does anyone see any bridges being built through these scattershot approaches? Nope. The key phrase here is “mutually beneficial”, as in the PR practitioner needs to be giving Gina something she wants, not what the practitioner wants to have printed or covered. Why is such a no-brainer concept repeatedly lost on so many PR people?

Everyone holds responsibility here, but the onus is really on management. Is there frequent re-education / training? Is there a vetted process to assure who is using what names from what list? Is there oversight? Sadly, I’m betting the reality is that less than half of firms and organizations actually do that. And, I’m betting I’m being generous, too.

The reality may be a combination of two things. First, firms are trying to get the most out of every possible tactic (billables) and the client’s need for a ROI that they can buy into (retaining your client). These combine to engender a culture furthering these bad practices. Also, note that I’ve used the term ‘tactic’ yet, do we really believe there was any true strategy at work here? No. Strategy leads to tactics. There is no shortcut. You don’t have one without the other.

At least Gina exhibited mature and rational judgement in her effort to deal with the problem. Eh, not so fast … see above. Chris Anderson, on the other hand, well … he just came off looking like a very impudent child. Many of those he outed were not even PR people, some were people he asked to write to him and, worst of all, he uses the term PR and public relations to cover a wide variety of practices, like sales. Finally, his effort - by his own words - intended to do harm. Gina, on the other hand, just dealt with it publicly, yet (with a few exceptions) only published the domains of firms. Anderson is malicious, ignorant and myopic in his approach.

Related Posts:

POP! PR Jots: PR Pitching and Blacklists - by Jeremy Pepper

“Unsubscribe Lifehacker: My Email to Gina Trapani” « socialTNT

A Young Pro’s Take: Media Relations and the New PR Blacklists « PR Interactive

Tech PR Gems: Block & Tackle PR: Tackling the Blocking Bloggers

PR 2.0: Making Mistakes and Amends in Blogger and Media Relations

PR Squared: Open Letter to Gina Trapani of Lifehacker

A Whole Lotta Nothing – Stop asking, start filtering

Tags: bad practice, Blogger Relations, Good Practice, Pitching, Pitching Bloggers

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Growing up in a university family, both parents were professors, I was always surrounded by books. One vivid memory is the encyclopedias and dictionaries that filled our home.

Britannica was one of the encyclopedias. Big black books that took up two rows on the main family bookcase. Right next to Britannica sat the Oxford English Dictionary. Again, huge black books filled with information. Then, there was also the World Book, among others.

We would take them down when reading the paper or watching television and look up anything that we didn’t know about. We would read and enjoy it. I wonder, are kids still doing this today? Or, do they just pickup their nearby Wifi laptop and look things up, instead? Oh, please don’t tell me they are going to Wikipedia … and believing they are getting solid information. (Yes, I know they’re being fooled and doing it every day.)

For me, nothing beats a book. I love the fun of flipping through pages and finding something new.

Even better, a book (even online) that has real editors. So, my new found great Britannica Online reference brings me to an issue that bothers me greatly. Wikipedia and editors. Editors are important. Crucial. Continue Reading »

Tags: Britannica, Credentials, Editors, Trustworthiness, Vetting, Wikipedia

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The subtitle of this podcast could quite easily be, “Ducks are Cool!”.

I was fortunate to have Kellie Matthews and Lisa Poplawski join me for an interview some weeks ago. Sadly, I goofed the recording and there were pops and hisses … just a general bad audio hair day, so to speak. So, they very kindly agreed to a Mulligan interview. I am grateful.

Kelli blogs at PRos in Training and Lisa blogs at Crisis in Conversation. Please check out their blogs and I’ll offer a bit of bio information here.

Kelli Matthews: “Teaching public relations is also about helping students figure it all out - from the nitty-gritty of writing to the big picture strategic thinking and from stress management to the job search. I teach public relations at the University of Oregon. I have both my BA and MA from the UofO. In addition to teaching, I co-own a PR and graphic design firm, Verve, with my sister and biz partner, Amy Miller. You can check it out here: vervenorthwest.com.”

Lisa Poplawski: “Lisa Poplawski … a senior at the University of Oregon. 21 years old, I’ll be graduating with a BS in Journalism and Economics this spring. A strange combination, I know, but starting at Oregon’s J-school, we were required to take Econ 201 and 202, and I just fell in love. The combination turned out to be fitting, however, as I’ve just turned in 16 law school applications over Christmas break, and will be attending law school this coming fall with not just logical and analytical skills from my Econ major, but I might be able to write a little bit as well.”

I’ve enjoyed watching the social media efforts of many other universities. The University of Oregon is yet another school that is embracing emerging digital media in their classrooms. The good aspect? They do it well. Their faculty and students are great. So, that’s the reason for this podcast. Hope you enjoy it.

The podcast is 28mb and runs 29:24.

 

 Kelli Matthews & Lisa Poplawski - Oregon [29:24m]: Play Now | Play in Popup | Download (85)

Tags: oregon, Podcast, Social Media

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