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Articles Archive for November 2004

Blog Talk, Marcom, Wiki »

[30 Nov 2004 | Comments Off | 3 views]

Please welcome Octavio Isaac Rojas Orduña to our latest efforts – MarcomBlog and MarcomWiki.
Visit his blog. It is written “in Spanish, English, and ocassionally in other languages” and you can use Firefox and their translation extensions to easily translate the site’s content.
I’m loving this opportunity for you to experience international PR opinions.
We look forward to working with, and getting to know, Octavio.
If you, too, would like to be a participant, please contact us here!

Poliblogs, Public Relations »

[30 Nov 2004 | Comments Off | 1 views]

Ya’ know, if we could just get Fraser P. Seitel to come out of his shell.
See Nov. 9, 2004 JOHN KERRY’S 10 PR FATAL FLAWS. (Registration Required)
And, yes, if you haven’t guessed – I have subscribed to O’Dwyer’s. For my students, if you would like to look at articles, just let me know. I’ll login and you can read at the computer. (I hope O’Dwyer’s doesn’t get mad.) Anyway, you can read while I grade your tests/projects. Uh, right.
Anyway, your grades will …

Advertising, Communication, Marketing, Public Relations, Wiki »

[29 Nov 2004 | 4 Comments | 3 views]

Slow, but somewhat steady, goings-on at the MarcomWiki.
The goal: to develop a resource for students/professionals to access re: “marketing communications” and also to add to the body of knowledge.
Want to join us?
Post a comment here and I’ll contact you. I’ll provide an access account to established Marcom/PR/Advertising/Marketing professionals. Anyone wishing to help students develop an understanding of marketing communications in the real world is welcome.
I hope to establish a collaborative effort to populate this site. I’m open to suggestions for format, focus and anything else you’d …

News vs Blogs »

[29 Nov 2004 | Comments Off | 4 views]

PHILIP TERZIAN: An anchor hits bottom
Salient point: “Competition pushes journalism – like any product – to higher standards.”
The Providence Journal
Last Updated: November 29, 2004, 12:01:00 PM PST
(SH) – As any professor of journalism will tell you, television was once expected to put newspapers out of business. That didn’t happen (for which I am duly thankful), but it certainly thinned the herd of afternoon papers.