infOpinions?

Boeing VP Randy Baseler is keeping an online journal. No comments. No email link, for that matter.

Still, this is good news. Yet another major industry is seeing the value in an online ‘personal’ presence. Let’s watch and see if Randy enables some form of commenting. It would be wise. Risky, perhaps … but wise. Take the risk, Randy. Come on, do some wing walking!

RANDOLPH S. BASELER
Vice President – Marketing
Boeing Commercial Airplanes

Randy Baseler was named vice president of Marketing for Boeing Commercial Airplanes in November 1998. As a member of Commercial Airplanes’ Marketing and Business Strategy leadership team, Baseler is responsible for marketing the business segment’s entire family of airplane products and services. That involves a wide range of activities such as understanding market requirements, guiding Commercial Airplanes’ planning and product development, and supporting market-positioning and sales activities. Throughout his career, Baseler has had extensive involvement with airline customers and industry leaders in both selling and developing Boeing products.

Thanks to Rick E. Bruner’s Business Blog Consulting for the tip off to this new ‘journal’. Much appreciated!