ZimmComm :: Metamorphosis
What a difference two months makes. Blogwise, Chuck and Cindy Zimmerman have gone from caterpillar to butterfly. They are exploring new territory and it seems they are having success. Congrats!
I first found their interesting site – ZimmComm Communications – on December 28th of 2004. My past radio experiences perhaps drew me to them. As an example for my students, I wrote a review/critique of their site/blog.
Radio news releases. That’s what they do. The site now sports a nifty RSS feed for downloading their podcasts/releases using iPodder or other RSS Podcast aggregators. This post in their blog explains their brand of podcasting. Chuck writes, “We intend to interview agrimarketing pros and provide their ideas through this new form of ‘radio/audio’ communication.”
Chuck and Cindy are also exploring some of the issues many communicators are considering, like “Can A Blog Replace a Website? They are doing it.
For tracking who uses their “Talking News Releases”, Chuck and Cindy have announced, “ZimmComm is in the process of installing a new distribution software/email system which will in the future allow us to provide you with more feedback on who opens your emailed releases and downloads the audio files. With that information we’ll also be able to do more direct follow up with the reporters we send to on your behalf! We estimate about 2 months before the new system is in place.”
Actually, Chuck and Cindy have expanded many of the services their company offers. They now offer blog consulting, Web site creation/design, content creation and training/coaching. Talk about embracing the blogosphere. 
They are working with agribusiness companies to help them launch blogs. So, we are seeing blogs grow into some industries we might not usually consider.
Their new blog? Really nice. Themed/skinned for them by the wonderful Lisa Sabin of Elegant Webscapes, the blog is looking good. Clean layout, easy navigation, just the right amount of content and white space to make surfing and reading enjoyable.
Congratulations to ZimmComm’s Chuck and Cindy Zimmerman. It is fun watching you change agribusiness.
