Blog Reader / User Surveys :: Blogads, CNN/USA Today/Gallup

UPDATE on the Blogosphere diversity conversation … Debbie Weil just posted this … a link to the latest “blogads” readers survey. It shows their readership is 75/25 male/female. They did not ask race/ethnicity of their readers. Sorry.

Still, this survey has some interesting stats on various demo groups like age, sex, income, job title/industry, media choices, reading habits, podcasts and much more.

Visit Blog reader survey March 2005.

Special care should be taken as to ‘not’ take these stats and apply them to the entire blogging community/world. I would not call ‘blogads’ a mainstream site. I would call it a popular site among avid bloggers - especially business bloggers. Taking that into consideration, the survey has some interesting information.

To their credit, Blogads does say at the outset, “So wield a salt shaker as you munch on this data.” This leads to my “Picky point number ‘who knows what’ about online polls.” There is no extensive explanation of the methodology on the post announcing the poll’s results. In fact, the CNN/USA Today/Gallup poll stories (that I can find) don’t offer any methodology background, either. So, at best - and this is being kind - these results are little more than a very informal taste of those with a desire to participate in the poll. I would not draw any hard and fast conclusions from the results beyond interesting points for discussion and future research.

Finally, check out this MediaPost article, Study: Blog Readers An Elite Minority by Gavin O’Malley.

Related Articles:
Poll: Most Americans unfamiliar with blogs - CNN/USA Today
Democrats to Launch An Online Talk Show - Washington Post