Anita Campbell :: Small Biz Blog Survey (HP)
The release of the survey coincided with National Small Business Week events in Washington, D.C.
Although the survey has a small/narrow respondent pool, and best serves as focus group info – ‘ideas to explore’ (I think they called it), it shows promise for business blogging. Their survey shows that, perhaps, 16% of small business owners may be trying blogs in the coming 2 or 3 years.
It is interesting that the majority of those surveyed (business bloggers: women=208/men=191) are women and I can’t help but think about my post on women PR bloggers. The HP survey offers a Profile of Women Entrepreneurs and suggests they may outnumber men in the business blogging arena. Not too surprising. At LiveJournal, for instance, women bloggers out-number men 2 to 1. I know. Different demos, but still – I would not be surprised to learn that women own the interenet, in some repects. Wish there were more women in PR blogging. But, the survey bodes well for the future.
Check out Anita’s post and the HP survey.
It contains:
- audio news release
- full Executive Summary (PDF)
- full survey (PDF)
Survey charts and tables:
- Profile of Women Entrepreneurs table (PDF)
- Biggest Challenges Facing Small Businesses graph (PDF)
- Spending Outlook of Small Businesses graph (PDF)
- Technology Profile of Small Businesses table (PDF)
Related posts: Josh Hallett points to Bob Wyman’s statement that there are “more bloggers in Korea, China and Japan combined than in the rest of the world. He said Brazil was ‘totally bloghappy.’” Now that’s puttiing things in a new perspective. Perhaps there will be many business blogging lessons to be learned from overseas. Now, to learn Korean and Japanese. Are there any good translation sites for those two languages?








