Think back to this prediction by Seth Godin from July 30, 2004 (see Godin’s post) and the following seems even more interesting. Godin wrote, “Short version: corporations, politicians, non-profits and even individuals who overinvest in online will see the same spectacular bounce that companies saw from TV in the fifties and sixties.”

Table for Four
by Mark Naples, Friday, May 20, 2005 11:45 AM EST
I HAD A DICKENSIAN WEDNESDAY…
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Yes, it was the best of times and it was the worst of times, all in one day. The best of times was reading that Los Angeles Times article that has so many people talking. Many in our industry were glowing about the piece that ran this Wednesday with the headline Web Pulls Ad Buyers From TV. Other online outlets have covered the news value of this, so there’s little point in reviewing the facts here. Let’s just say that this article in one of the country’s most respected newspapers, with references to such major brands as American Express, Ford Motor Company, General Motors, Land Rover, Staples, and The US Army, was sweet music to thousands of us who have toiled in interactive for so long.

If last year was the year of validation for this industry, with our ship turning toward warmer waters, this year already seems to be the year that our ship throws a serious wake.

Related Story: Bringing Down the Wall  |  The LATimes article: Web Pulls Ad Buyers From TV.

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