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Amen to Trevor Cook

Reading Analysing Scoble and Israel on PR and Will a Scoble link make you a PR Genius? today made me want to scream “Amen! Can we get this man a witness.”

I’ll give witness.

Amen! Thank you, Trevor.

I wish every PR blogger felt this way. Truly do.

Sadly, too many see the ‘circular’ nature of back-patting and stroking as the path to glory. Sad, very sad.

Blogs are tactics, or tools. It seems that too many ‘tools‘ are blogging and think being in the circle is doing PR.

Scoble, from everyone I’ve spoken with and knows him, is a very nice person. He is truly goodhearted. Israel? I have no idea. I’ll give him the benefit of the doubt. This isn’t about Scoble or Israel. It is about the idea of blogs and PR. Their philosophies are skewed. The book, as it appears now, is shaping up to be an empty tomb for the ‘do not read’ list. And, yes, I meant ‘tomb’ and not ‘tome’ as I do not see this as a scholarly effort.

It is about the bloggers that see ‘getting in the circle’ as being some sort of accomplishment. It is cliquish. It is a Facebook mentality.

I can just see it now. The bloggers that get mentioned in the book will send around links to, or quotes from, the book to bolster their reputation. They will show it as proof of their prowess. That, too, is sad.

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