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900 lb. Gorilla Tech Consumer? “15 year old girls”

24 June 2005 10 views No Comment

The reason why 15 year old girls are the top consumer of computer chips?

Cell phones.

I believe Chuck Byers’ comment is anecdotal, but it does make a point. The enculturalization of technology (and invisibility) is stronger than ever before.

…15-year-old girls are now the world’s top consumers of computer chips…

enculturalization – ( in · kul’ · tchur · uhl · lah · zay’ · shun ) – the process of integrating cultural characteristics; an intended or accidental result of prolonged socialization within the bounds of a distinct cultural context. (Source)

Children these days get cellphones as early as elementary school…

“Teenagers have adopted this technology very aggressively, in part because it’s inexpensive now, and it’s mobile — and everything a teenager does is about being mobile and untethered,” said David Greenfield, a professor of clinical psychiatry at the University of Connecticut. “With the complexity of our world and the scheduling kids have compared with 25, 30 years ago, it’s a newer way of connecting socially.”

But it fills an age-old need that dates to adolescents slouching out to meet other prehistoric pubescents.

“All young generations interact socially, and part of their adolescence is interacting apart from their parents; that’s been true since the Neolithic revolution,” said economist and historian Neil Howe, who as co-author of the book “Millennials Rising” chronicled the social and cultural direction of millennials — those born in 1982 and later. “Millennials are using the technology to express a need to push in a fundamentally different direction: back toward reconnecting people to larger groups,” Howe said.

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