You’re too thoughtful in your own blog, so I’m not holding my breath to see phishing expeditions posted by you. And thank goodness for that, by the way.

I’m thinking of a new one, though.

Campaigns should not be planned. They should be spontaneous whims. Also, those found to be practicing research in the preparation of any communication activity should be fined.

Sadly, that last part would probably raise a lot of revenue.

First it was e-mail. Now it’s news releases.

How about smoke signals or drums? Can we still use those?

Amy Gahran, who calls herself an “info provocateur” on her blog Contentious, joins the “PR pinata” brigade and challenges public relations…

And, using both traditional releases and ‘conversations’ seems like the natural choice for now – if we choose to use blogs.

Still, blogs are nothing more than another tactic. Sigh, we have seen this discussion before, haven’t we.

All the best.

P.S. This weekend, no hurricanes. So, no trips to the Gulf Coast required. Podcasts will be posted. Tell the family! Thanks.

Aside from the fact that they are more or less required under law for publically traded companies, they are a nice way to keep a steady flow of ‘stuff’ coming out to the world at large about what you are doing. Maybe not the same as a blog, but they’ve worked for years and for many companies they continue to do the job.

I think some people are so blinded by new toys that they forget about the basics of the business. It’s about getting news out to the public and getting ink for our clients. You can do that with a blog or with news releases or (gasp) with both.