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Blog Talk, Blogging topics, Methodology, PR, PR Education, PR Higher Ed, Public Relations, Public Relations Education, Public Relations Higher Education, Research, Survey, Survey Research, Teaching PR »

[30 Oct 2005 | 2 Comments | 23 views]

The one survey that makes the grade is by a Northwestern University Masters student. He got a Masters degree. The PR corporations might read and use his work as a guide for their future efforts. Read on…

Blog Talk, Blogging topics, CRM, Customer Relations, Customer Service, Marcom, Marketing, Marketing Communications, PR, PR Education, Public Relations, Public Relations Education, Publishing »

[29 Oct 2005 | Comments Off | 12 views]

In “The Right Stuff”, Tom Wolfe uses the phrase “screw the pooch” to describe how test pilots died while testing new aircraft technology. It seems that SixApart is flying by the seat of their pants – or without instruments – while dealing with a major customer service issue. The instruments they are missing? Sound customer service practices. A knowledge of CRM.