Why people that get into that type of situation just don’t do the smart thing and transparently / honestly fess up to the errors – in public – I will never understand.

You’d think they’d have learned from watching others.

But, they’ve earned the Google rank now. It is deserved – and could have been avoided.

Does “comedy of errors” come to anyone’s mind? I mean “comedy” in the classic sense: comedy can be very painful. “Comedy of errors” implies, to me, a cascade of little, silly mistakes that add up to one terrible one with great consequences.

Bacon’s Information could have stepped off the train at any time. That is, they had many opportunities to say “Whoops! Mistake!” and move on.

But they didn’t. They spammed, stonewalled, ripped off, got snooty and — as the forwarded email showed — considered ways to cover their butt.

As I said on my blog, what’s silly about all of this is a) it’s a nothing case and b) I’m not all that offended. And, yet, Bacon’s (and at least one of their employees) will for a long time be unable to “Google” themselves without being reminded of this case.