http://www.auburnmedia.com/wordpress/2006/02/22/buzz-o-phone-interview/ Public Relations :: Marcom Thu, 28 Jul 2011 16:39:01 -0600 hourly 1 http://wordpress.org/?v=3.1.3 http://www.auburnmedia.com/wordpress/2006/02/22/buzz-o-phone-interview/comment-page-1/#comment-1790 Blog Run » Blog Archive » Naked WOM, Barbie v Holly Hobby and Transparency means what? Thu, 23 Feb 2006 09:36:24 +0000 http://www.auburnmedia.com/wordpress/2006/02/22/buzz-o-phone-interview/#comment-1790 [...] infOpinions: Buzz-o-phone Word of Mouth An interesting take that some bloggers are naked - a la the emperor with no clothes. Here’s an instance about an “expert” on word-of-mouth campaigns, who when taken to task about the value, is silent. This instance, it’s a WOM phone service where customers can complain … and how does PR take part in this, and combat any bad instances? [...] [...] infOpinions: Buzz-o-phone Word of Mouth An interesting take that some bloggers are naked – a la the emperor with no clothes. Here’s an instance about an “expert” on word-of-mouth campaigns, who when taken to task about the value, is silent. This instance, it’s a WOM phone service where customers can complain … and how does PR take part in this, and combat any bad instances? [...]

]]> http://www.auburnmedia.com/wordpress/2006/02/22/buzz-o-phone-interview/comment-page-1/#comment-1789 The Basement Thu, 23 Feb 2006 07:02:53 +0000 http://www.auburnmedia.com/wordpress/2006/02/22/buzz-o-phone-interview/#comment-1789 [...] Liability, Responsibility, Slander & Buzz-o-phone « Buzz-o-phone Goes Boom! | Main Steve Rubel recently posted a quick blurb about Buzz-o-phone. In response, Robert French posted this comment: No commentary on the value of this? Good or bad? How will businesses deal with the WOM this may generate? How would you counsel businesses to approach this new feed of consumer backlash for their product(s), service(s), brand(s) or company? I would like to hear your counsel on these issues. I bet others would, too. While Mr. Rubel had no reply, I thought these were great questions. So, I emailed Mr. French and he email back and so on and so forth until today when Mr. French posted the whole conversation as well as some additional commentary. Topics discussed - What are the legal ramifications for Buzz-o-phone? Who is responsible for slander (or is it libel)? What I'm doing to mitigate risk? And what PR folks should be thinking about? A really good (if long) read. Mr.French also mentions Buzz-o-phone in an interesing post on WOM Marketing. Also a good read. Also thanks to John Moore of Brand Autopsy for the first non-Basement Buzz-o-phone post, AdRants for their look at Buzz-o-phone from the marketers side of the fence and Jason Whitman of Brand Love Hate for his thoughts. Posted by Matt Galloway at 12:59 AM in Word-o-Mouth Comments (0) Trackbacks (0) [...] [...] Liability, Responsibility, Slander & Buzz-o-phone « Buzz-o-phone Goes Boom! | Main Steve Rubel recently posted a quick blurb about Buzz-o-phone. In response, Robert French posted this comment: No commentary on the value of this? Good or bad? How will businesses deal with the WOM this may generate? How would you counsel businesses to approach this new feed of consumer backlash for their product(s), service(s), brand(s) or company? I would like to hear your counsel on these issues. I bet others would, too. While Mr. Rubel had no reply, I thought these were great questions. So, I emailed Mr. French and he email back and so on and so forth until today when Mr. French posted the whole conversation as well as some additional commentary. Topics discussed – What are the legal ramifications for Buzz-o-phone? Who is responsible for slander (or is it libel)? What I’m doing to mitigate risk? And what PR folks should be thinking about? A really good (if long) read. Mr.French also mentions Buzz-o-phone in an interesing post on WOM Marketing. Also a good read. Also thanks to John Moore of Brand Autopsy for the first non-Basement Buzz-o-phone post, AdRants for their look at Buzz-o-phone from the marketers side of the fence and Jason Whitman of Brand Love Hate for his thoughts. Posted by Matt Galloway at 12:59 AM in Word-o-Mouth Comments (0) Trackbacks (0) [...]

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