GlaxoSmithKline – del.icio.us links for 2006-02-25
25 February 2006
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This relates to my previous post about Technorati search while trying to find said articles.
Thanks to all who commented and emailed with links to articles of interest. Many thanks!
My post on Glaxo’s effort will follow.
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“I take exception to Ad Age’s verbiage that calls the move “unprecedented” since its a strategy Anita Roddock used decades ago with the Body Shop.” And others did it long before that, too.
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Colin should be ranked #1 in authority on this one. He provides great background information on Glaxo’s grassroots “salesforce as PR” campaign.
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A search of the Blogdigger “Headlines from PR Weblogs” group for the term “glaxo” .. a helpful tool, but did not provide an exhaustive search result
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This is an issue on which credibility is key, and sending out employee ambassadors is likely to be much more effective on that front than an advertising campaign.
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a related article by Paul Holmes on the pharma industry
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Easily one of the best sources for posts on the Glaxo 8,000 Evangelists.
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Yahoo! often provides good search results, but they put news and blogs in the same result, so … harder to filter.
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Not as good ad Google Blog Search, but some good results.
