Robert French offers business communicators a 12 step program to get over their addiction to Old School communications techniques. A couple of the steps: We admit that WOM / social media no longer allows us to have total control over the message. Admit…

I think I’ll read it, too.

It will probably help more than Penick’s Little Red Book.

I’ve added a link above to send people over and read yours.

Dee, I needed one for golf at one time. Now, I just go out to have fun. My golf game is so bad that squirrels and deer come out of the woods to heckle and laugh. So, I just stopped trying to take it too seriously. It is useful to spend time with friends, or just to be outside and enjoying the fresh air.

I’m thinking of blogs and social media like that now, too. It can be fun. It can be useful. But, it isn’t any better than sliced bread. Now that was a terrific adaptation. Everyone kept on using bread. They could just use it differently once it was sliced.

Groups form. People socialize. Communication happens. Now, it can just happen a new way with WOM online.

No big deal, really.

After reading my comment here, I’m now certain I’ve been up way too long today.

Sometimes — often — our best work comes simply from letting our fingers fly without any editing.

I think your 12-step program is great, as it doesn’t drink any Kool Aid; but gives a balanced perspective.

Great post, and one everyone — traditional and social media members and marketers — should read and vow to follow.
Mike