Comments on: Transparency and Youth In Symbiotic Professions :: PR and Journalism http://www.auburnmedia.com/wordpress/2006/04/23/symbiotic-professions-and-transparency/ Public Relations :: Marcom Thu, 28 Jul 2011 16:39:01 -0600 hourly 1 http://wordpress.org/?v=3.1.3 By: John Cass http://www.auburnmedia.com/wordpress/2006/04/23/symbiotic-professions-and-transparency/comment-page-1/#comment-2436 John Cass Thu, 04 May 2006 15:41:34 +0000 http://www.auburnmedia.com/wordpress/2006/04/23/symbiotic-professions-and-transparency/#comment-2436 I agree to that Robert. I agree to that Robert.

]]> By: Robert French http://www.auburnmedia.com/wordpress/2006/04/23/symbiotic-professions-and-transparency/comment-page-1/#comment-2393 Robert French Wed, 26 Apr 2006 21:29:59 +0000 http://www.auburnmedia.com/wordpress/2006/04/23/symbiotic-professions-and-transparency/#comment-2393 Agreed, John. PR is evolving. Regarding PR's growth, in that reference I was really talking about PR's growth as an industry (rising revenues, interest in the curriculum by students, etc.). Journalists are indeed still relevant. I would hate to think of a day when they were not. New media channels / tactics will not replace the old ... it will cause them to adapt. Heck, wireless - even morse code - still exists. I digress, but the idea of social media pushing out journalism altogether is a dream (or nightmare). I don't buy into it. Agreed, John. PR is evolving. Regarding PR’s growth, in that reference I was really talking about PR’s growth as an industry (rising revenues, interest in the curriculum by students, etc.).

Journalists are indeed still relevant. I would hate to think of a day when they were not.

New media channels / tactics will not replace the old … it will cause them to adapt. Heck, wireless – even morse code – still exists. I digress, but the idea of social media pushing out journalism altogether is a dream (or nightmare). I don’t buy into it.

]]> By: John Cass http://www.auburnmedia.com/wordpress/2006/04/23/symbiotic-professions-and-transparency/comment-page-1/#comment-2386 John Cass Wed, 26 Apr 2006 12:58:39 +0000 http://www.auburnmedia.com/wordpress/2006/04/23/symbiotic-professions-and-transparency/#comment-2386 In the new world of consumer generated media and personal publishing platforms you begin to ask the question are journalists relevant? Maybe that's what you mean when you suggest that journalism has been knocked a little by the changes in the marketplace. I think you stated correctly that PR is growing, but I think that PR is evolving, with other professions to use the new medium of blogs and CGM to talk directly with an audience. Some will say that journalists are no longer relevant I don't believe that's the case, I just think that journalists and traditional news media will have to learn some new tricks to communicate with their audiences more directly using the internet. In some ways there's nothing new here. We have always had letters to the editor. Maybe it’s not the change in technology that journalists fear but the change in culture. With reality TV and the loss of respect for professions in general the new expert is the non-expert the consumer and the citizen. Somewhat like Benjamin Franklin when he wore the garb of the frontier in Paris to charm the French for warships, maybe more journalists will have to wear the garb of the ordinary citizen when writing in voice within the new medium? PR professionals are adapting rapidly to the new culture. Yet as an Internet marketing professional I think the PR professional is no longer the sole practitioner in this space. When it comes to blogger relations other professions can play equally well, and not bring any history to the table. Rather I think the new profession of blogger relations will learn from many older professions, and bring to the table a higher level of transparency in order to be successful. In the new world of consumer generated media and personal publishing platforms you begin to ask the question are journalists relevant? Maybe that’s what you mean when you suggest that journalism has been knocked a little by the changes in the marketplace.

I think you stated correctly that PR is growing, but I think that PR is evolving, with other professions to use the new medium of blogs and CGM to talk directly with an audience.

Some will say that journalists are no longer relevant I don’t believe that’s the case, I just think that journalists and traditional news media will have to learn some new tricks to communicate with their audiences more directly using the internet. In some ways there’s nothing new here. We have always had letters to the editor.

Maybe it’s not the change in technology that journalists fear but the change in culture. With reality TV and the loss of respect for professions in general the new expert is the non-expert the consumer and the citizen.

Somewhat like Benjamin Franklin when he wore the garb of the frontier in Paris to charm the French for warships, maybe more journalists will have to wear the garb of the ordinary citizen when writing in voice within the new medium?

PR professionals are adapting rapidly to the new culture. Yet as an Internet marketing professional I think the PR professional is no longer the sole practitioner in this space. When it comes to blogger relations other professions can play equally well, and not bring any history to the table.

Rather I think the new profession of blogger relations will learn from many older professions, and bring to the table a higher level of transparency in order to be successful.

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