Here I am on a Sunday afternoon – at work. Students are finishing their final projects and needed some lab time, so I’ve opened the lab yesterday and today. They seem to be doing well. The summer term is only 10 weeks, so they don’t get as much time to tackle the whole project and content of the course. Bummer. School is over on Wednesday.
I feel a need to post to the blog, but don’t have any deep insightful statement to make. Not that …

No long post here, this time. Just go read this article from CRMGuru.com. Dick Lee relates a very scary marketing campaign with disasterous results.
Say “Hello” to Your Inner Customer (If No One Answers, You’re in Deep Trouble)
A recipient of the campaign had this reaction:
She noted that “speculation about who could have sent (the campaign’s promotional item) caused tremendous anxiety and fear. (She) had a heightened sense of attention to (her) surroundings at all times, started to carry mace and was looking into purchasing a new phone with caller …

Surveys are fun to read and fun to write about. Just as in traditional media, too often when the surveys are presented in blogs, a lot is left out. There is often little, if any, discussion of the background, possible motives for the survey, methodolgy and how the results are reported. This echo effect – just publishing the results – may lead to a misrepresentation of the true character of the survey. It could be taken as endorsement. It may also lead people to …

Great opportunity for an intelligent and creative student.
…perhaps the most unique internship in a beautiful place meeting fun people and it pays well in so many ways…
Camp ASCCA is looking for a new PR intern. Visit the site and check out the opportunity.
Want an excerpt? Listen to Jeremy Pepper, Weber Shandwick / San Francisco. He writes:
Public relations continues to evolve, and the best way to prepare for the changing PR is to have a balanced internship. Camp ASCCA is balanced in that it is traditional PR with …