Here are the websites representing the topics I was going to discuss Friday with the UAB Web Communications Group at their luncheon in Birmingham, Alabama.

…UAB Web Communications maintain(s) the UAB front door and coordinate(s) UAB’s official Web pages…

The links are divided into six sections. The are: Introductory Sites, Marketing via Social Media, XPRL and Standards, Books, Podcasts and the Loveliest Village class exercises.

This was to be a follow up presentation which grew out my recent visit to the Internet Professionals Society of Alabama at the Saint Vincent’s Bruno’s Center.

I hope I may one day make it up to the UAB Web Communications Group. I offer my apologies for not being able to make it on Friday.

Here are the links:

Introductory Sites and two books
Blogrolls, Resources, Aggregators, Meme Rank, Social Media Marketing Examples

• Bloglines list of hundreds of PR/Marcom blogs – maintained by Constantin Basturea
• Constantin Basturea’s NewPR/Wiki
• Top 10 Sources list of PR Marcom educators that are blogging
• Constantin Basturea’s PR Cripy News List
• Small Pieces Loosely Joined: A Unified Theory of the Web: Books: David Weinberger
• The Cluetrain Manifesto: The End of Business as Usual: Books: Christopher Locke,Rick Levine,Doc Searls,David Weinberger

College Marketing, CRM (Customer Relationship Management/Marketing) and PR via social media

• Ball State’s Real Life blogs with video/audio – excellent implementation of social media for student affairs
• Karine Joly’s College Web Editor blog – a great read and resource
• Cornell University’s redesign project blog
• Ball State’s redesign project blog
• The Gator Nation is going to offer free blogs to alumni

Examples of Marketing via Social Media

• Purina Pet Podcasts
• General Motors Podcasts
• NASCAR Podcasts
• Mission SEC – CSTV podcast
• Hugh Macleod – How social media put his client on MSNBC.com
• Stormhoek Wine gets on MSNBC
• Stormhoek Wine blog
• Hugh MacLeod gets his client on PRI (Public Radio International) via social media – English Cut
• More on the PRI placement of English Cut
• English Cut blog

Social Media Club and Web Reporting Standards

• Social Media Club
• Todd Defren’s Social Media Release (SMPR) – HTML format
• Todd Defren’s Social Media Release (SMPR) – PDF format
• Social Media Club works on setting standards for reporting/releases
• Microformats – the structure the SMPR is based upon
• XPRL – Publication standards for PR reporting (schema, semantics, lexicon)
• XPRL in practice (.doc file)
• XBRL – Business Reporting language (schema, semantics, lexicon)
• Who is using XBRL
• NewsML – News markup language
• Who is using NewsML

More Books (Amazon links)

• Small Pieces Loosely Joined: A Unified Theory of the Web, by David Weinberger
• Podcasting: Do It Yourself Guide: Books: Todd Cochrane
• Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms (Hardcover), by Will Richardson
• The Power of Podcasts: universities explore mp3 technology as a new marketing tool.(INTERNET TECHNOLOGY): An article from: University Business [HTML] (Digital), by Karine Joly
• Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications: Books: Shel Holtz
• Blogging for Business: Everything You Need to Know and Why You Should Care: Books: Shel Holtz,Ted Demopoulos
• How to Do Everything with Podcasting (How to Do Everything): Books: Shel Holtz,Neville Hobson
• The Cluetrain Manifesto: The End of Business as Usual: Books: Christopher Locke,Rick Levine,Doc Searls,David Weinberger

Other Podcasts

• For Immediate Release – Business communications podcast
• Camp ASCCA’s YouTube Videos
• Camp ASCCA’s Google Videos
• Camp ASCCA’s MySpace blog – must be logged in to view it
• Ouch! Podcast – BBC’s disability podcast – think Monty Python and Benny Hill meet disability
• Medical Library Association podcasts – not presented in social media platforms
• List of 52 medical podcasts – not all are presented in social media platforms

Auburn Classroom Example Sites

• infOpinions? – AuburnMedia
• Marcomblog – Online Mentoring
• PRBlogs.org – Free blogs for PR practitioners, educators and students
• Camp ASCCA Journal – Social media for nonprofits
• Camp ASCCA Forums – niche forums for widely scattered populations
• Loveliest Village – Students learning social media
• Loveliest Village blog – articles/posts and podcasts
• Loveliest Village class wiki
• Loveliest Village Newsroom – classroom exercise with social media releases
• The Loveliest Village SMPR template