Preparing to get into the swing of things, re: classes, I spent some of the weekend looking around at what is happening in social media. Not too much with direct PR implications, but did find a few interesting news items and activities.
The news of Michael Deaver’s passing was quite sad. Deaver, a master – if ever there was one, had been serving as vice chairman of Edelman in Washington, D.C. Politics aside, this is one person that had an enormous impact on media relations. …

Kelli Matthews, of PRos in Training, and teaching PR at the University of Oregon, has tagged me for the 8 Random Bits meme.
Kelli was tagged by Nedra Weinreich. Nice to meet you Nedra. My iPod is in the truck, so I’ll foresake the song titles, although I like that idea, too. And, OK … I know this is link bait … but, what the heck. I’ll keep it in the family, so to speak. Here we go …

In preparation for the coming semester, I’ve found myself thinking back and then looking forward.
My interests here are primarily on evaluating where people are, what positive aspects they may have gained from our classroom projects, and – how we can make them even more valuable and entertaining. Yep, that’s right. I said entertaining. You see, I believe students will dive in with greater fervor if they feel it is fun and they can see a true payoff at the end.
So, where are they now?  

Note: All student digital resumes and portfolios are featured at PRProspects.com.
This summer’s digital resumes and portfolios are complete. The project wound up being a bit different than usual, due to the short five week mini-mester term. But, the projects have some new aspects which, I believe, make them more appealing.
I appreciate the work of these fourteen students. Hire them and/or select them for internships.
Each project contains two major sections. First, there is the resume, an HTML version of the usual Word document. Second, you’ll find …