Fall semester brings more blogging and social media exercises to my classrooms. This semester, as with all in the past, I’ve tried to do something new with the hope of catching the imagination of each student.
I have a story, but first – some background.
The PR Writing class is reading David Meerman Scott’s book, The New Rules of Marketing and PR. Then, they are writing about it in their Fall 2007 class blogs. Along the way, the students are also exploring social media releases, online release portals and …