Comments on: New Rules of Marketing and PR :: Students Feeling A Buzz http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/ Public Relations :: Marcom Thu, 28 Jul 2011 16:39:01 -0600 hourly 1 http://wordpress.org/?v=3.1.3 By: vaspers aka steven e. streight http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-6143 vaspers aka steven e. streight Mon, 17 Dec 2007 14:47:26 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-6143 If a PR class instructor hands out the Meerman book, that instructor is totally clued-in and up to date on the triumpho-emergent media that's shaking not only mainstream media and corporate communications, but the very way we manage all relationships and how we think. For example, blogging for 5 years has increased my writing, thinking, researching, networking, and debate skills far more than I can possibly describe in words, thus negating my claim, and this is how Winning Through Self-Loathing can work for an organization. InfoTainment, where what is meant is sealed in the cement of insightful humor. Twitter helps us think and communicate in extreme brevity. One learns how to condense what would have been a few paragraphs, or pages, into 140 characters or less, and that includes a hyper-link. If CEOs aren't experimenting with videoblogging, YouTube, wikis, blogs, Gleamd, Spock, Jaiku, Pownce, 8apps, Yippikaya, flickr, del.icio.us, Tumblr, Kyte.tv, Campfire, Virb, Venim, Ning, Conduit, Zaadz, Netsquared, Swicki Eurekster, LibraryThing, Freebase, and other Web 2.0 apps, getting personally involved in online communities to whatever degree they can...then, if they're exhibiting negligence here, you cannot trust or follow them anywhere. The CEO must be visionary, or step down. There is nearly no risk, if a rational policy and a smart strategy is adhered to, and the financial investment is also approximately nil. It's just the ROT, Return on Time that must be carefully factored. http://twitter.com/vaspers If a PR class instructor hands out the Meerman book, that instructor is totally clued-in and up to date on the triumpho-emergent media that’s shaking not only mainstream media and corporate communications, but the very way we manage all relationships and how we think.

For example, blogging for 5 years has increased my writing, thinking, researching, networking, and debate skills far more than I can possibly describe in words, thus negating my claim, and this is how Winning Through Self-Loathing can work for an organization.

InfoTainment, where what is meant is sealed in the cement of insightful humor.

Twitter helps us think and communicate in extreme brevity. One learns how to condense what would have been a few paragraphs, or pages, into 140 characters or less, and that includes a hyper-link.

If CEOs aren’t experimenting with videoblogging, YouTube, wikis, blogs, Gleamd, Spock, Jaiku, Pownce, 8apps, Yippikaya, flickr, del.icio.us, Tumblr, Kyte.tv, Campfire, Virb, Venim, Ning, Conduit, Zaadz, Netsquared, Swicki Eurekster, LibraryThing, Freebase, and other Web 2.0 apps, getting personally involved in online communities to whatever degree they can…then, if they’re exhibiting negligence here, you cannot trust or follow them anywhere.

The CEO must be visionary, or step down. There is nearly no risk, if a rational policy and a smart strategy is adhered to, and the financial investment is also approximately nil. It’s just the ROT, Return on Time that must be carefully factored.

http://twitter.com/vaspers

]]> By: Larissa Fair http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5518 Larissa Fair Thu, 18 Oct 2007 19:30:28 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5518 That is so cool that you are using that book in class...I was just thinking to myself the other day that I wondered how different the college experience in PR was (and was going to be) with the introduction of social media in classes. It makes your students that much more valuable to have that experience and knowledge, I think. That is so cool that you are using that book in class…I was just thinking to myself the other day that I wondered how different the college experience in PR was (and was going to be) with the introduction of social media in classes. It makes your students that much more valuable to have that experience and knowledge, I think.

]]> By: Bare Feet Studios http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5390 Bare Feet Studios Thu, 11 Oct 2007 21:12:10 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5390 <strong>Will I see you Honolulu colleagues at MegaComm tomorrow?</strong> I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I've re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert Fren... Will I see you Honolulu colleagues at MegaComm tomorrow?

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here.

I am going to try to find time to mention this case study from Robert Fren…

]]> By: Christi Eubanks http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5323 Christi Eubanks Fri, 05 Oct 2007 01:16:14 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5323 Rob, Glad to see at least one of your students has seen the light ;) That is a great story. We are definitely all experiencing a little social media fatigue (I haven't blogged in weeks), but don't get tired or give up. Even though you've been singing the same old song for years (to what, at times, seems like little avail) social media is still very cutting edge for the lagging majority. You are giving the students valuable knowledge, that (while they probably don't appreciate it now) will help them to stay afloat in a constantly dynamic and super competitive industry. Because of my social media expertise I could actually compete with (and beat) other job candidates with similar degrees. Who'd have thought an Alabama girl would be working in NY of all places! Your hopeless devotion to us was worth it to me (and I can name you a bunch of others). I hate to go all cheerleader on you Rob, but I'll do it if I have to. Keep up the good work. Auburn is really lucky to have you. Rob,

Glad to see at least one of your students has seen the light ;) That is a great story.

We are definitely all experiencing a little social media fatigue (I haven’t blogged in weeks), but don’t get tired or give up. Even though you’ve been singing the same old song for years (to what, at times, seems like little avail) social media is still very cutting edge for the lagging majority. You are giving the students valuable knowledge, that (while they probably don’t appreciate it now) will help them to stay afloat in a constantly dynamic and super competitive industry.

Because of my social media expertise I could actually compete with (and beat) other job candidates with similar degrees. Who’d have thought an Alabama girl would be working in NY of all places! Your hopeless devotion to us was worth it to me (and I can name you a bunch of others). I hate to go all cheerleader on you Rob, but I’ll do it if I have to. Keep up the good work. Auburn is really lucky to have you.

]]> By: Robert http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5307 Robert Wed, 03 Oct 2007 01:00:11 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5307 Thank you, Mario. We appreciate your generous offer. I will call you. Please allow me to speak with the students tomorrow in class, then I'll call you on Thursday. We love any and all offers to learn more about news releases. Thanks again! Thank you, Mario. We appreciate your generous offer.

I will call you. Please allow me to speak with the students tomorrow in class, then I’ll call you on Thursday. We love any and all offers to learn more about news releases.

Thanks again!

]]> By: Mario Bonilla http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5305 Mario Bonilla Wed, 03 Oct 2007 00:08:35 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5305 Robert, Great post and story. I feel the passion thru my screen, your students are lucky. I am the platform trainer for PRWeb. We partnered w/David to market his book with several releases and events. He is telling the truth as we,at PRWeb know it. My reason for the comment is to invite you to speak to me about helping your students use real-world tools, like press releases to help their nonprofit client. I would be willing to fund 3 releases thru our distribution channels to 2 students free of charge. The prerequist would be to attend my New User Orientation webinar and call into our teleconference bridge line to hear my live presentation and be involved in the Q&A with people from across the country. Please call me, Mario Bonilla 866.640.6397 213 Robert,
Great post and story. I feel the passion thru my screen, your students are lucky.

I am the platform trainer for PRWeb. We partnered w/David to market his book with several releases and events. He is telling the truth as we,at PRWeb know it.

My reason for the comment is to invite you to speak to me about helping your students use real-world tools, like press releases to help their nonprofit client. I would be willing to fund 3 releases thru our distribution channels to 2 students free of charge. The prerequist would be to attend my New User Orientation webinar and call into our teleconference bridge line to hear my live presentation and be involved in the Q&A with people from across the country.

Please call me,

Mario Bonilla
866.640.6397 213

]]> By: Blog Buzz on PR - October 2, 2007 : Naked PR http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5304 Blog Buzz on PR - October 2, 2007 : Naked PR Tue, 02 Oct 2007 13:00:31 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5304 [...] New Rules of Marketing and PR: Students Feeling a Buzz - InfOpinions [...] [...] New Rules of Marketing and PR: Students Feeling a Buzz – InfOpinions [...]

]]> By: Robert http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5303 Robert Tue, 02 Oct 2007 00:54:59 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5303 Thank you, Shannon. Love to hear that others are trying out the class activities like ours. You have certainly be helpful to us from the very beginning of all the SMNR work and your sites / plugins have made these classroom activities possible. So, thank you for all of your contributions, too. Thank you, Shannon. Love to hear that others are trying out the class activities like ours.

You have certainly be helpful to us from the very beginning of all the SMNR work and your sites / plugins have made these classroom activities possible. So, thank you for all of your contributions, too.

]]> By: Shannon Whitley http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5302 Shannon Whitley Tue, 02 Oct 2007 00:51:30 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5302 <p>Being a pioneer is definitely tough at times, but you are truly paving the way to the future. I've had at least three more full classes of journalism students using PRX Builder this semester. People are paying attention to what you're doing and now we are seeing classrooms across the country emulating your work.</p> Being a pioneer is definitely tough at times, but you are truly paving the way to the future. I’ve had at least three more full classes of journalism students using PRX Builder this semester. People are paying attention to what you’re doing and now we are seeing classrooms across the country emulating your work.

]]> By: Robert http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/comment-page-1/#comment-5284 Robert Mon, 01 Oct 2007 17:07:02 +0000 http://www.auburnmedia.com/wordpress/2007/09/30/new-rules-of-marketing-and-pr-students-feeling-a-buzz/#comment-5284 Thank you, David. Yeah, I shouldn't have vented ... but it just came out. It is worth the effort and I do want to continue. Maybe just in another way. What is most gratifying in all of this is the ability now for students to actively interact with an author like you and see how these new tools can spread rather quickly. As I wrote to a friend about this, what is perhaps most impressive is how fast - and how far - this meme has spread. For this type of story, you could not do it using traditional PR / media practices, IMO. So, this live practice by the students is actually a positive experiential learning experience. Lauren, thank you, too. I appreciate your kind comment. I remember when you joined the conversation, so to speak. I see your posts and comments elsewhere. It is great to see you still practicing and teaching these new tools, too. You keep it going and I'll try to as well. Thanks for coming by and commenting. Take care. Thank you, David. Yeah, I shouldn’t have vented … but it just came out. It is worth the effort and I do want to continue. Maybe just in another way. What is most gratifying in all of this is the ability now for students to actively interact with an author like you and see how these new tools can spread rather quickly.

As I wrote to a friend about this, what is perhaps most impressive is how fast – and how far – this meme has spread. For this type of story, you could not do it using traditional PR / media practices, IMO.

So, this live practice by the students is actually a positive experiential learning experience.

Lauren, thank you, too. I appreciate your kind comment. I remember when you joined the conversation, so to speak. I see your posts and comments elsewhere. It is great to see you still practicing and teaching these new tools, too. You keep it going and I’ll try to as well.

Thanks for coming by and commenting. Take care.

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