Kelli Matthews, of the University of Oregon, has a good post in PROpenMic.org entitled PR Taking it in the Teeth (Again).
I’ll share my response, but ask that you visit her post and read the comments by students (sign up required, membership is free). (After visiting that post, also consider going to Kelli’s blog at PRos in Training. It’s a good one.)
This revolves around a recent wiki (prspammers wiki) created by Gina Trapani of Lifehacker, tips and downloads for getting things done. Gina’s Web site is here: …

Growing up in a university family, both parents were professors, I was always surrounded by books. One vivid memory is the encyclopedias and dictionaries that filled our home.
Britannica was one of the encyclopedias. Big black books that took up two rows on the main family bookcase. Right next to Britannica sat the Oxford English Dictionary. Again, huge black books filled with information. Then, there was also the World Book, among others.
We would take them down when reading the paper or watching television and look …