Flack is definitely out. End of story.

Thanks for reading my blog. You’re absolutely right. Social media isn’t a be-all-end-all, but for me, I think it is an area where people my age can really make a difference for our clients. Especially when we work at agencies that are used to doing things in a more traditional fashion.

On a daily basis, I reach out to mainstream reporters that are essentially looking for the same things that bloggers are looking for: quick access to good visuals and straightforward information. The social media release offers that.

Is the press release dead? No, it probably won’t ever die completely. But I think there are more tools at our disposal than previous PR practitioners and we need to utilize all of those when implementing a campaign for our clients.

Patrick
twitter: @evanspatrick

What are our students doing today? Are we teaching the right things? I think I know, based upon conversations with them in their placements, but – unlike Richard – I haven’t counted and examined beyond my own anecdotal observations, of late. Hmm? Time to get to work.