Alexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the Edelman/PRWeek New Media Academic Summit in Chicago, a few weeks back.

Starbucks recently launched (March ’08?) their site – my Starbucks Idea. This BusinessWeek article explains more. 

So, it was great to hear what she had to offer academia re: what’s new in emerging digital media. You can, by the way, see her entire presentation panel by visiting the Edelman site for their joint summit with PRWeek.

In the video below, Alex shares what Starbucks is looking for in new hires. Also, she relates the difference between today’s practice and the digital landscape at the beginning of her career, a little over a decade ago.

Many thanks to Alex for agreeing to the interview. She was very nice and quite helplful. You can see all seven videos I made from the conference, with eleven different interviews, by checking out the Summit ’08 collection at PROpenMic.

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