Gary Goldhammer, Senior Vice President at Edelman in Los Angeles, joined us for an interview at the Edelman / PRWeek New Media Academic Summit in Chicago.
I saved Gary’s interview for last because along with his practitioner experience, Gary teaches a graduate level PR course at the University of California-Irvine. A unique course, at that.
The course is called Edge. It is described as follows, “Edge is the Merage School’s new and ground-breaking course that explores how technology and globalization are transforming the business landscape.” The course is led by John Seely Brown along with Merage professor David Obstfeld and features a long list of great contributors. I want to learn more about this course.
With that in mind, I thought it would be good to hear what Gary thinks about the best practice / approach to a digital media course at universities.
Enjoy the interview and many thanks to Gary for sharing his thoughts with us.