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[30 Oct 2008 | Comments Off | 0 views]

This tweet by by B.L. Ochman (@whatsnext)caught my eye. I clicked. Pretty cool.
Women Against Sarah Palin live webcast today 1-9 pm – http://tinyurl.com/62ew52 reading from 200,000 letters about how we feel about her
I’m sharing this because we just covered SproutBuilder in class.
Click the link and you’ll see that they used SproutBuilder to create the conduit (link) to get the embed code to share the conference in your own blog. Think viral.
Real Women Respond to Sarah Palin

Then, you get the embed code for their uStream.tv Webcast.

Again, viral!
But, we …

Citizen Journalism, Communication, Education, Features, Journalism, Marcom, Media Relations, PR, Public Relations, Public Relations Higher Education, Publishing, Teaching PR, Top Level »

[26 Oct 2008 | 2 Comments | 3 views]

Cross-posted from PROpenMic.
Reformed PR practitioner B. L. Ochman writes a review of the recent Council of PR firms (CPR) critical issues forum in her blog, What’s Next.
Read the Council’s take on the event in Dangers Equal Opportunity for Smart Marketers, PR Firms, Lively Annual Public Relations Council Critical Issues Forum Addresses “Most Dangerous Ideas” for Future of PR.
The conversation has actually already become an old one. The paradigm shift caused by the advent of social media software (both free open source and paid platforms) has given voice to the masses …

Journalism, Research, Search »

[22 Oct 2008 | 4 Comments | 11 views]

Sorry. Danger, Will Robinson. Robert’s ranting again … Stand back. I don’t want anyone to get hurt.
I blame myself, really. I watch, listen to and read way too much news. Yep, there – I said it. And, I’m not ashamed.  I’m a news addict.  No, the drugs and therapy sessions are not working.
This kerfluffle about Joe Biden’s statement that Obama, if elected, will be tested in some manner during his first year (six months, whatever) in office – it just spins your head, doesn’t …

Blog Talk, Emerging Social Networks, Teaching PR »

[20 Oct 2008 | 11 Comments | 21 views]

Do you feel that colleges are failing in social media education?
Hey, that’s a pretty broad claim, after all.
I feel this needs to be addressed.
Marc Hausman makes the claim in PROpenMic. His post, Colleges Fail on Social Media is from October 16, 2008. He bases his bold broad claim on one visit to one class at one university. At least he admits, in the comments of that post, that “My sweeping conclusion was for the sake of drama as it is inappropriate for me to make a statement …