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PRCA 2008 State Conference :: Notes, Links and Observations

13 October 2008 79 views 2 Comments

About two weeks ago, I had the pleasure of speaking at the Public Relations Council of Alabama’s annual conference in Montgomery, AL.

A nice crowd of students, practitioners and faculty were on hand.

So, I promised links and notes …. so, although it took awhile, here they are.

First, this zip file contains a lot of information (34.2 mb download). Remember we talked about reading? Well, these 20 PDF files are from various sites around the Web. I’ve collected them over time and find them to be great food for thought.

Then, as if that’s not enough, check out these readings, too. (36 mb download) Both of these collections are what I’ve shared with my students over time … and a lot of new ones, too.

Now, sites to check out. You’ll find a variety of tools, blog posts and more. These are the things I read beyond the usual PR blogs.

HubSpot is offering many tools to play with. website grader, news release grader, and twitter grader. Take them for what they are. Not absolute answers to any questions, but good places to start and gain food for thought. One note, on the press release grader, this is only applicable for those posted online. I find their results too heavily tweaked for Internet marketing, not for submission to journalists. Still, a good tool to explore.

prxbuilder.com and pitchengine.com :: Both do essentially the same things, yet have different options. PRXBuilder allows you to post them through PRNewswire.com (for a fee). PitchEngine offers a social media newsroom (for a fee). Most importantly, for learning the elements of a social media release, these tools teach you how to do it by practicing with them and making a release.

I need to come back and put these in order … my apologies, but here are the links I suggest you explore.  I just wanted to get there up here and share.  Any suggestions for links you believe people should check out? Share them in the comments below.

2 Comments »

  • Jennifer Ryan UNITED STATES Windows XP Internet Explorer 6.0 said:

    Thanks for your hard work on this Robert, oh wise one.

    # 13 October 2008 at 9:44 am
  • Narayanan Hariharan INDIA Windows XP Mozilla Firefox 3.0.3 said:

    Hi Robert,

    Thanks for mentioning the Twitter hack from my blog :) I did download the two zip files and checked out all the pdf’s inside. That collection is definitely a must for those who haven’t kept themselves up to date with the happenings on the web!

    # 28 October 2008 at 1:01 am