http://www.auburnmedia.com/wordpress/2008/11/17/the-borg-mommy-bloggers-assimilate-johnson-johnson/ Public Relations :: Marcom Thu, 28 Jul 2011 16:39:01 -0600 hourly 1 http://wordpress.org/?v=3.1.3 http://www.auburnmedia.com/wordpress/2008/11/17/the-borg-mommy-bloggers-assimilate-johnson-johnson/comment-page-1/#comment-7834 In Short: Listen. « small dots Mon, 17 Nov 2008 17:52:04 +0000 http://www.auburnmedia.com/wordpress/?p=1739#comment-7834 [...] Robert at InfOpinions writes: Saying a response withing 24 hours is good … hey, that’s old school. Welcome to the new world. Listening is the key, here. Listening before preparing the ad would have sent out warning flares galore. Listening after it was launched (24/7) would have alerted McNeil and J&J to the potential firestorm. They could have dealt with this faster. PR people, the protectors of reputation and brand, never sleep. Didn’t you folks at McNeil & Johnson & Johnson get that memo? More importantly, they should have dealt with it faster. If you’re going to be online and engaging the masses online … pay attention! Hello? [...] [...] Robert at InfOpinions writes: Saying a response withing 24 hours is good … hey, that’s old school. Welcome to the new world. Listening is the key, here. Listening before preparing the ad would have sent out warning flares galore. Listening after it was launched (24/7) would have alerted McNeil and J&J to the potential firestorm. They could have dealt with this faster. PR people, the protectors of reputation and brand, never sleep. Didn’t you folks at McNeil & Johnson & Johnson get that memo? More importantly, they should have dealt with it faster. If you’re going to be online and engaging the masses online … pay attention! Hello? [...]

]]> http://www.auburnmedia.com/wordpress/2008/11/17/the-borg-mommy-bloggers-assimilate-johnson-johnson/comment-page-1/#comment-7833 Marketing Roadmaps » The #motrinmoms lesson Mon, 17 Nov 2008 15:40:29 +0000 http://www.auburnmedia.com/wordpress/?p=1739#comment-7833 [...] baby-wearing commercial. If you aren’t familiar with the tale, Amy Gates, Katja Presnal and Robert French have the full [...] [...] baby-wearing commercial. If you aren’t familiar with the tale, Amy Gates, Katja Presnal and Robert French have the full [...]

]]>