More ranting. Step back so no one gets hurt. I realize that this is useless for those at TechCrunch. They won’t listen. They’re confident they know everything. But, it is at the very least therapeutic for me. I’ll also be able to use this as just one more case study example of the cluelessness my students should avoid in sites like TechCrunch.
Does anyone else get really turned off by these lame attempts of people trying so desperately to assign rankings of authority to all …

Well, in this holiday season, I was greeted by a rather pessimistic article – How the PR business is changed forever (And why you might not be in it) – posted in PROpenMic by Steven Silvers. Below is my response, based upon reading the article three times.
Yeah, I know it could well be a link bait post … but, I’m responding anyway.  It is just too easy to make wild claims when people are already scared, but if you’re going to start screaming “The sky is falling” ya’ …

I found a very interesting series of posts, thanks to Facebookgate from Andrew Carreaga.
Andrew writes about a very interesting sort of scandal uncovered in the post – There’s something going down on Facebook. Pay attention. by Brad J. Ward. That post actually led to an article in The Chronicle of Higher Education: Company Created Official-Looking ‘Class of 2013’ Facebook Groups for Hundreds of Colleges.
It is all about fake Facebook groups like Auburn Class of 2013 and many other Class of 2013 groups. Look at this …

I’ve been following this story from the beginning. I saw this coming. I hoped it would not happen, but given the timing of certain events, and my knowledge and/or perceptions of Auburn culture, I’m not surprised it has happened. I wish this had not happened. But, here it is. This is, for all practical purposes, the perfect storm – in a PR sense. All the elements of the environment were just right for all that follows to have happened. Why the leadership didn’t …