Win A Trip to Africa
Do Online Reporting / Videos for the NYTimes

This is an exciting opportunity. It would be wonderful if an Auburn student or a student member of PROpenMic won, wouldn’t it?
Phil Gomes, Senior Vice President of Edelman Digital, posted this to PROpenMic. I’m sort of reposting it here in blogs, too, in an attempt to get your attention. This is a great opportunity!

I’m pleased to invite you to apply for the 2009 Win-a-Trip contest. As I wrote in my column, I will take a university student with me …

PROpenMic will have been in existence for nine months at the end of January. We launched on, of all days, April 1, 2008.
Previously, I’ve shared two updates on PROpenMic’s activity. The first was after six months, PROpenMic celebrates six months online :: How are we doing compared to other sites? More recently, I posted a mini-update Update of PROpenMic’s Activity and Membership.
Today I’m sharing the latest news.
First, I want to offer up some caveats. If you don’t want the caveats, then go ahead to the numbers.
These stats come from the …

We’re going to begin our Twitter exercises this week, or next. Students have already begun blogging, too.
This semester, we’re blogging about Groundswell, the book by Charlene Li and Josh Bernoff. The book is proving to be a good text for a student primer. Students are already noting in their blog posts that the book has helped them.
Charlene Li has agreed to speak with both of my classes later in February. I’ll be recording those Skype chats and posting them here. Many thanks to Charlene!
Here …

PRMindshare offered up this query today.
Publicists that take on this type of work have never struck me as particularly worthwhile. Further, the tendency for much of the general public to regard this type of publicity work as PR / public relations practice does nothing for the discipline. Publicity is, after all, only a small part of the larger practice of public relations today.
You watch. TV and print reporters won’t refer to the practitioner or the firm as a publicity agent or publicity firm. They will mostly …