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Articles Archive for January 2009

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[20 Jan 2009 | One Comment | 146 views]

Allison Wetherbee, and her new book – I Was Born This Way (Amazon.com), were featured in the Montgomery Advertiser this weekend.
See “Author ‘born’ to share tale” and the addendum “‘I Was Born This Way’ author may be available to speak.”
JACKSONS GAP — If Allison Wetherbee isn’t Alabama’s most remarkable resident she’s got to be a close second.
She has no arms or legs, but doesn’t consider herself handi­capped, disabled or unique since, as she always tells those who meet her for the first time, “I was born this way.”
That’s the title …

Marketing, Marketing Communications »

[19 Jan 2009 | One Comment | 9 views]

Amanda Mooney shared this video on Twitter earlier today.
@AmandaMooney: 50 years of marketing in 3 minutes http://tinyurl.com/8e9yw8
A cute animation that tells part of the story. Enjoy.

Featured, PR, PR Higher Education, Public Relations, Teaching PR »

[18 Jan 2009 | One Comment | 102 views]

I’ve been slow in sharing last semester’s student projects. My apologies.
Below, you will see links to all of the digital portfolio and resume projects from my students last semester, Fall 2008.
You may also find them at PR Prospects, the site I created to promote our wonderful Auburn students.

Community Relations, Customer Relations, Customer Service, Emerging Social Networks, Marketing »

[18 Jan 2009 | 2 Comments | 95 views]

Jeremy Pepper shared the following on Twitter, @jspepper.
@jspepper: I’m beginning to hate @mrtweet.
I felt compelled to respond with the following:
RT @jspepper: I’m beginning to hate @mrtweet. ) Agreed. Relationships should grow organically, not en masse via flawed search algorithms.
@MrTweet ‘s use of the word “influencers” is a misnomer. They have vetted nothing more than keywords. Sigh.
By definition, algorithms solve problems. Mr. Tweet creates problems via enabling Twitter spam. @MrTweet
To expand upon that, I’m wondering who among us would choose an opt-out of Mr. Tweet search, if Mr. …