Danger, Will Robinson. This is probably longer than you would like. I’m trying to give the story some background, as little exists in the editorial (and ensuing comments) this crisis has spawned. I’m sure I don’t have all the details, but this may help to better put the controversy into perspective.
I love Auburn. I think you know that, if you’ve read this site even a few times. The background is at the top of this post, so if you don’t want that (although I think it …

Today, I responded to a CASE listserv request about recruiting blogs being launched by colleges. I have a lot of ideas about this kind of campaign. I’m sharing here in hopes you’ll offer some feedback, too. Thanks.
Here’s what I shared on the list…
You’ve likely already thought of these, but FWIW – here goes …
Short story? Video. RSS. Re-purpose the content in other sites – off-campus. Build a team of student influentials.
Ideas? Use video … video is the most popular draw and …

I really don’t like to post something that I fear will cause an unhappy disagreement, but what I read this evening on Social Media Today, Twitter losing its cool, just leaves me scratching my head. It is a post by Niall Cook, the worldwide director of marketing technology at Hill & Knowlton.
Please forgive me for being the one to question Niall’s premise.  I am not trying to be impolite.  After reading the post, I went out for a look.  I found these examples and would like to hear how …