Public Relations :: Department of Communication and Journalism

Public relations is a unique major in that it encompasses many important aspects of the business world. Public relations practitioners are instrumental in counseling all types of organizations on how to make strategic decisions, communicate with their many publics, and build strategic relationships. Whether it be an organization providing employees, consumers, investors, and/or the media with crucial information, or a company facing immediate crisis, public relations serves as an active part of organizations’ strategic management. Students majoring in pubic relations at Auburn University enter the career field proficient in the skills necessary to be successful in the profession because of the breadth of their studies and the many opportunities for hands-on experience. (Source)