Meet the Don Quixote of PR. Jack O’Dwyer.
O’Dwyer has been tilting at the PRSA windmill since 1994. He mounts Rozinate for regular jousts with the PR association.
Recently, Jack O’Dwyer was visited by what O’Dwyer might call demons. He’s called them a lot of other things.
His visitors were from the PRSA. Meet “chair Gary McCormick and president Bill Murray.”
They went round and round, as usual, and likely all fell down. Does it bring to mind images of the Black Death?
Well, the visit actually seemed to bring great joy to Jack, as he was able to embark upon another joust to Close the PRSA Kangaroo Court!
OK, I’ll cut to the chase and bottle the egg. (Had to work those in, ya’ know.)
Perhaps it is time for Jack O’Dwyer to let this quest go. His quest for Dulcinea’s embrace and defending the best practices of PR, in this instance an apology and reparation from PRSA, was once a truly noble quest. Today, if it hasn’t turned into a foolish and ignoble one … it is most surely a fantasy. It may well be akin to the madness of Don Quixote’s quests. Jack, come on. It ain’t gonna happen!
We are all (eh, maybe just most of us) Sancho Panza in this version of the story. Yes, I’ve surely been inclined to watch and cheer for Jack. At times, I may have even wandered into his world of PR transparency (fantasy) when it comes to the whole ordeal he’s faced.
Perhaps it is time we called upon the Knight of the White Moon to help Jack out. Who would that be? Is there a White Knight in PR that can step forward and help a friend?
The knight stepped in to aide his friend step away from his futile journey and return to the settled life he once enjoyed.
“My name is Samson Carrasco,” said the knight, “and I am a friend and near neighbor of Don Quixote. All that I wished in this combat was not to harm my friend, but to make him promise to return home. I think that if he can be induced to rest there quietly for a year, this madness about knight-errantry will be cured.” (Source)
…Don Quixote suddenly declares himself sane at the end of the novel, we wonder at his ability to shake off his madness so quickly and ask whether he has at least partly feigned this madness. On the other hand, we can read Don Quixote’s character as a warning that even the most intelligent and otherwise practically minded person can fall victim to his own foolishness. Furthermore, we may see Don Quixote’s adventures as a warning that chivalry—or any other outmoded set of values—can both produce positive and negative outcomes. (Source)
Please, someone step forward and blow the clarion horn to bring the White Knight to the rescue. I just can’t bear to watch this anymore. So, who are we going to call?
OK, go ahead … beat me up for using cliff notes. Hey, it made it easy to share the context. ;o)
By the way, check out the Don Quixote Virtual Museum for more fun.