I live in Alabama.  I’m really not the person you want to pitch with news of Aruba’s new rebranding initiative.
That didn’t stop them, though. They pitched me via email today.
A PR agency just found one long list of PR people and sent out the blast email release. Yet one more example of poor PR practice.   I only write of this because it is so ironic that they would pitch me on this story, of all stories.  A truly clueless effort.
Why does Aruba need to rebrand itself?  Because …

Two articles caught my eye recently.
Both rely heavily on absolute / universal statements.
Twitter is NOT a Social Network, Says Twitter Exec
Social “Me”dia and the Evolving Twitter Egosystem
Twitter may try to define their product/service all they wish. The reality remains that the site’s users and visitors will define the brand.
A social network is defined by “patterns of ties” or relationships wherein people share common experiences and/or beliefs – among other things. See http://bit.ly/socialnetwork-defined for just a wee bit of history.
Me thinks Kevin Thau was doing some PR work on …