PR people and PR students will find this interesting. FIGHT! FIGHT! Yes, PRSA and Jack O’Dwyer are at it again. This time, PRSA seeks to play off the Murdoch hacking story to throw the first punch. Actually it is AdAge that is seeking to play off the Murdoch story. But, PRSA implies “hacking” and does make allegations about improper access of the conference call.
It is an interesting use of a common PR ploy … grab the coattails of a breaking story and tag along …