PR people and PR students will find this interesting. FIGHT! FIGHT! Yes, PRSA and Jack O’Dwyer are at it again. This time, PRSA seeks to play off the Murdoch hacking story to throw the first punch. Actually it is AdAge that is seeking to play off the Murdoch story. But, PRSA implies “hacking” and does make allegations about improper access of the conference call.
PRSA … do you have some ‘splainin’ to do , too? It may well be that PRSA does … their use of a hook to the News Corp. story is a bit unseemly. Let’s be clear. If someone accessed the call from O’Dwyer … they may have been a PRSA member. No one will say.
Actually, it is AdAge that has some explaining to do … as I re-read the story at AdAge, they are the ones that used the term hacking. Bad practice, AdAge. Again, the term “hacking” is so charged right now, is it really appropriate for this story? I’m not sure it is. PRSA should re-think their implications of hacking. They are the ones that said they made the statement against O’Dwyer public because of the News Corp. story. It just seems like a poor hook/coattails tactic to get traction on their swipe at O’Dwyer PR.