This one is particularly important today. Remember, you’re still doing public relations and marketing. Social media may have changed some of what we do an how we do it … but, the ultimate purpose is still the same.
Social Media is Not a Career – These job titles won’t exist in 5 years. Social media is simply a function of marketing; it helps support branding, ROI or both. Social media is a means to get more awareness, more users or more revenue. It’s not an end in itself. I’d strongly caution against pegging your career trajectory solely to a social media job title.