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Content Marketing and Brand Journalism: We Did It Before It Was Cool

brand journalism and content marketing via Google Trends
A sidebar:  Today, phrases like content marketing & brand journalism are all the rage.  People are asking, “Should our company be doing this?” and “How do we do this?”

Experiential PR – Content Marketing & Brand Journalism

As Auburn Family winds down its 5th year of publishing … I want to share some excerpts from a story we’ll publish on Monday. Here’s an interesting one. To my students – you were way ahead of your time.
You know those terms like brand journalism and content marketing that are being tossed around today?

Well, Auburn University started doing it – and Auburn students started getting real-world experience doing it — before it was cool.Back in 2009, the phrases content marketing and brand journalism either didn’t exist (brand journalism) or weren’t being used very much at all (content marketing) … so says Google Trends.

Since then, our students have posted published thousands of stories and bits of multimedia.   They have brought in millions of pageviews.  All along they were gaining writing and creative experience, too.  This is experiential education based upon both the traditional theories of PR and the latest theories of the discipline, too.

I don’t know about you, but I’m thinking that’s a good thing.

brand journalism and content marketing via Google Trends

Auburn Family: Doing brand journalism & content marketing … before it was cool

As for our website’s title, Auburn Family, we realize the phrase is associated with the overall Auburn University brand … and Auburn Athletics.  However, I think we done our part in helping spread the word about Auburn.

Auburn Family - Google Trends graph

How the phrase “Auburn Family” has performed over the years in Google Trends



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