Welcome to the continuing saga of AVE metrics. This may be March Madness and April Fools (note the lack of an apostrophe) all wrapped up in two rather unfortunate claims. First, let’s define our issue. AVE (Advertising Value Equivalency) is used to value public relations efforts by attempting to establish what earned media would cost if it were paid media. (Source) The two AVE metrics
A sidebar: Today, phrases like content marketing & brand journalism are all the rage. People are asking, “Should our company be doing this?” and “How do we do this?” Experiential PR – Content Marketing & Brand Journalism As Auburn Family winds down its 5th year of publishing … I want to share some excerpts from a story we’ll publish on Monday. Here’s an interesting
Trying to compile a list of social crm (customer relationship management) platforms. I’m most interested in the platforms being used by PR agencies & in-house at businesses. This list has many examples … some are not so very PR/marketing focused. The features offered by all of these vendors varies. Please offer any additions (email me). http://aubie.me/social-crm Social CRM Software-as-a-Service Adobe Marketing Cloud – http://www.adobe.com/solutions/social-marketing.html
Please welcome the final projects of resume portfolios from our Fall 2013 Style & Design class. These students spent the whole semester preparing many projects for incorporation into this project. And, of course, they edited and prepared the website, too. These resume portfolio projects required the students develop working knowledge of software like Adobe’s Creative Suite. They focused primarily on Dreamweaver, InDesign and Photoshop.