March Madness: Two NCAA Basketball Teams Claim $1 Billion Multiplier/Equivalency AVE Metrics

Wichita State 555M AVE Claim

Welcome to the continuing saga of AVE metrics. This may be March Madness and April Fools (note the lack of an apostrophe) all wrapped up in two rather unfortunate claims. First, let’s define our issue.  AVE (Advertising Value Equivalency) is used to value public relations efforts by attempting to establish what earned media would cost if it were paid media. (Source) The two AVE metrics

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Content Marketing and Brand Journalism: We Did It Before It Was Cool

brand journalism and content marketing via Google Trends

A sidebar:  Today, phrases like content marketing & brand journalism are all the rage.  People are asking, “Should our company be doing this?” and “How do we do this?” Experiential PR – Content Marketing & Brand Journalism As Auburn Family winds down its 5th year of publishing … I want to share some excerpts from a story we’ll publish on Monday. Here’s an interesting

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Social CRM and Analysis Software-as-a-Service (Saas)

Social CRM Toolkit

Trying to compile a list of social crm (customer relationship management) platforms.  I’m most interested in the platforms being used by PR agencies & in-house at businesses. This list has many examples … some are not so very PR/marketing focused.  The features offered by all of these vendors varies. Please offer any additions (email me). Social CRM Software-as-a-Service Adobe Marketing Cloud – 

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Fall 2013 Digital Resume Portfolios (ePortfolios)

Fall 2013 Digital Resumes - Auburn

Please welcome the final projects of resume portfolios from our Fall 2013 Style & Design class. These students spent the whole semester preparing many projects for incorporation into this project. And, of course, they edited and prepared the website, too. These resume portfolio projects required the students develop working knowledge of software like Adobe’s Creative Suite. They focused primarily on Dreamweaver, InDesign and Photoshop.

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