Fall 2012 Digital Resumes and Portfolios :: New Responsive HTML Design

Screen Shot 2012-12-19 at 3.53.31 PMThis semester we did something new.  In the recent past, we created both a static HTML and mobile version of the digital resumes and portfolios.  With the onset of HTML5 and responsive HTML, I decided to let the students purchase a responsive HTML template to use for their final projects.   We still learn HTML, but now they learn how to create a static site (or dynamic, as in a blog) that will work on any screen.  These resumes should perform well on your smartphone, tablet and computer screens.  Let me know what you think.

These students are wonderful.  Most have graduated.  I suggest that you will be well served if you pursue them for your agency or organization.  They’re sharp!  They’re fun!  You’ll be lucky to have them, too!

Here they are, in no particular order. Well, actually they are in the order they filled out the online form to share their URLs. By the way, we also did a printed portfolio project from the content represented on their websites. I’ve suggested that for years, but this was the first year it was mandatory for this class.

FYI: This semester’s group marks over a decade of digital resume creation by Auburn University PR students. I’m grateful to all of them for humoring me and working so hard on these projects. War Eagle!

Katherine Sutcliffe

Olivia Hutchinson

Tricia Barton

Taylor Cockerill

Elizabeth Zelley

Jessica Smith

Catie Faison

Hannah E. Zito

Eleanor Alby

Amanda Bennett

Haley Bagwell

Scott Kelley

Nikolett Juhasz

Salora Wright

Markevius Jackson

Ian Brittain

Beth Clayton

Anna Hewlett

Courtney Goldin

Landrum Isaacson

Aashana Vishnani

Liz Brittain

Megan Grantham

Marnie Juster

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New Project :: HTML5 Responsive One-Site-Fits-All Digital Resumes and Portfolios

MarciWe will embark on a new version of eportfolios (digital resumes & portfolios) this semester.

Using HTML5 templates, students may now create a digital resume that will work on smartphones, tablets and computers.  See the example I created for the students at Aubie.me.   The final projects will be shared with all at PRProspects.me as always.

Just like other eportfolio projects being adopted by universities these days, our class has been building these for over a decade. We follow the same principles the new projects aim to provide:

● Synthesize learning experiences
● Showcase skills and abilities
● Our project expands existing capstone or senior projects, involving industry advisors, and responding to expectations of their disciplines
● The project emphasizes:
→ Effective Communication
→ Critical Thinking through connections & contextualization
→ Technical Competence
→ Visual Literacy

Note: these key elements come from the Auburn University eportfolio PPT attached.

Auburn University e-portfolio PPT from Aug. 22. (Final Version)

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When Newsjacking Goes Wrong

Over on Facebook, there is a company selling scarves. Today they posted a rather unfortunate attempt at newsjacking.

newsjacking: when you seek to connect your business/product to current news/events, in an attempt to gain attention for yourself or your business.

There really isn’t anything new about newsjacking.  David Meerman Scott has a book out about Newsjacking.  It has been going on for a long, long time.  Today with personal publishing and social media – anyone can attempt to tie their product / service to current news and events.  The question is, when will it work and when will it look tacky.  Should you try it?

There are ways to do it right. There are ways to do it wrong. This one is wrong.

Toomers Rolls blatantly links to a news story. They then give a link to their site which seeks to sell their  product.

Toomers Rolls writes, “…we too can preserve their legacy, wrapped in spirit, with Toomers Rolls!” OK, we wrap ourselves in your product and we feel better? We help save the trees?”

No where on their site do I see any mention of – oh, I don’t know – giving proceeds to support the preservation of the trees. Nope.  And, even if they had … this is just tacky.

For people not familiar with the poisoning of the Toomer’s Oaks, just know it is a deeply saddening event for our community.  ESPN even made a documentary about the Auburn/Alabama rivalry and it focused heavily on the poisoning of the trees, for crying out loud.  The Toomer’s Oaks are the centerpiece of one of America’s most enduring and endearing college football traditions.

You don’t do a product tie-in related to tragedy. It just isn’t good practice.

The site is Toomers Rolls.  I have been a supporter.  You know, alumni trying to start up a product.  You want to support them.  We even did stories about them, in 2011 when they launched, in class writing assignments – published online to give them attention.  This sours the experience.  I hope they learn from their mistakes.  I contacted them privately.  They attempted to deflect and ignore the error.

Sad, really.  They had promise.

Posted in Auburn, Facebook, Featured, Headline, Marketing, New Media, Online Business, PR, Social Media | 2 Comments

Spring 2012 Auburn Student Digital Resumes & Portfolio | Now, with more Mobile!

Here are the Spring 2012 digital student resumes and portfolios. Screenshots and a slideshow of the sites are below. Check them out. Hire the students!

Slideshow


Find more photos like this on The Loveliest Village

Gallery of Screenshots

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