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[27 Aug 2008 | One Comment | 24 views]

Recently, to help promote the blogs of PROpenMic, I put out a call to all members. Share your blogs. We want people to find you and read what you’re interested in re: public relations.
Well, we got quite a response. Students, faculty and practitioners responded.
The list below represents the post I shared on the front page of PROpenMic. I hope you’ll go check them out, too. And, join PROpenMic if you haven’t already. We just crossed the 2,000 members mark and well on our way …

Blogs, ContentCasting, Journalism, New Media, Print, Public Relations Higher Education, Social Media, Teaching PR »

[19 Aug 2008 | Comments Off | 2 views]

More fragmentation of audiences seems to be taking place.
Just thinking out loud, here. What do you think.
Is a trend developing, or continuing? Does the trend sound familiar?
Techmeme tweets: “Key News Audiences Now Blend Online and Traditional Sources (Pew Research Center) http://tinyurl.com/5ghn9g”.
Is this an example of research that shows why all this stuph we’re doing in classes is important?
Key News Audiences Now Blend Online and Traditional Sources : Audience Segments in a Changing News Environment (Pew Internet Research).
And, a question. Has Epic come true? Just …

Blogging topics, Blogs, Communication, guerilla marketing, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video »

[22 Feb 2008 | 3 Comments | 84 views]

Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting topic. I see PR practitioners that defend it as a valuable tool. Others decry it as unethical and bad practice. I’ll place myself in the latter group.
FlackLife blogger, Bob LeDrew, has the …

Blog Talk, Blogs, CMS, New Media, OpenPR, Opensource, Publishing, Social Media, Technology »

[19 Oct 2007 | 7 Comments | 27 views]

Previously, I mentioned the question I received during the HighEdWebDev conference. I was asked the always difficult question, “So, what’s next? What is the next thing on the horizon?” Again, if I knew (if any of us knew), we’d invest in it and reap the rewards. I did not have the answer, because I don’t know what is next.
It did remind me of something that I’ve thought about for a long time. The relatively unsung true driving force, in my opinion, of social media’s growth. Surely, …