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FlackLife Reveals Foolish Astroturfing Campaign from Hunter College and Coach Handbags

Robert on Feb 22 2008 | Filed under: Blogging topics, Blogs, Communication, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video, guerilla marketing

Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting [...]

The Real Driving Force Behind Social Media :: Might Surprise You

Robert on Oct 19 2007 | Filed under: Blog Talk, Blogs, CMS, New Media, OpenPR, Opensource, Publishing, Social Media, Technology

Previously, I mentioned the question I received during the HighEdWebDev conference. I was asked the always difficult question, “So, what’s next? What is the next thing on the horizon?” Again, if I knew (if any of us knew), we’d invest in it and reap the rewards. I did not have the answer, because [...]

Memes, memes, memes …. Eight Random Bits

Robert on Aug 13 2007 | Filed under: Blog, Blog Talk, Blogging topics, Blogs, Personal

Kelli Matthews, of PRos in Training, and teaching PR at the University of Oregon, has tagged me for the 8 Random Bits meme.
Kelli was tagged by Nedra Weinreich. Nice to meet you Nedra. My iPod is in the truck, so I’ll foresake the song titles, although I like that idea, too. And, [...]

Student Digital Resumes and Portfolios :: Summer 2007

Robert on Aug 04 2007 | Filed under: Blogs, Citizen Journalism, Marcom, PR, Public Relations Higher Education, Style and Design, Teaching PR

This summer’s digital resumes and portfolios are complete. The project wound up being a bit different than usual, due to the short five week mini-mester term. But, the projects have some new aspects which, I believe, make them more appealing.
I appreciate the work of these fourteen students. Hire them and/or select them for [...]