Articles in the Advertising Category
Advertising, Blog Talk, Disability, Employment, Marcom, Marketing, PR, Public Relations, Public Relations Education, Social Media, Social Media Internships, WOM, WOMM »
Facebook is an interesting social media community. For ASCCA’s interests of connecting with college students, it seems like the natural community to engage. ASCCA wants college students to work as counselors, program staff and for internships. So, we’re trying something new to reach them.
ASCCA is going to run approximately 50,000 flyers a day, for three days, targeted at students from the following universities: University of Georgia, University of Florida, Troy State University, Montevallo, University of Alabama-Birmingham, University of North Alabama, University of Alabama (Tuscaloosa) and …
Advertising, Blog Talk, Marketing, Marketing Communications, PR, Public Relations, Video, WOM, WOMM »
Many of my students have enjoyed Jeremy Pepper’s post about Super Bowl ads and PR. If you haven’t read it yet, please visit Jeremy Pepper’s post about Ramping up for the Super Bowl. For a class exercise, we’ll be following the use of YouTube, iFilm, Revver, Google Video, et.al. (social video sharing sites) in the promotion of products/programming or pretty much anything else. We are looking for specific instances where social networks, CGM and/or PR played a role.
Advertising, Blog Talk, Crisis PR, Online Business, OpenPR, PR, Social Media, Viral Marketing, WOM, WOMM »
When I first saw the new Kayak.com TV ads, my first thought was how different they were from other launch ads. They were intended, I believe, to be funny – sort of like the “Roaming Gnome” ads from Travelocity. However, as I saw more and more of them, it became apparent that these are more edgy than anything anyone has done recenlty.
The Kayak site introduces the ads with this: “We hope you’ll agree that we are equal opportunity satirists and will enjoy the ads in the humorous …
Advertising, Blog Talk, Marketing, Online Business, Publicity, Publishing, Social Media, Social Responsibility, Viral Marketing, WOMM »
Pay for play isn’t new. Think Armstrong Williams, VNR scandals, CEO vanity magazines, advertorials and more. Now, there is shock and horror about PayPerPost.com (PPP). It is a bane. It is a poison. But, it is as old as hemlock in digital years.
…as the web grows, more mature or less mature, aren’t these attempts to monetize blogs (for good or bad) inevitable?…
I’ve been waiting for some enterprising federal prosecutor to pump out a string of indictments for link fraud online. Is this …
