Articles in the Advertising Category
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If someone writes about a client’s (or partner’s) programs or offerings, shouldn’t they divulge the relationship?
Here is one example from Romenesko where the “Baltimore Sun drops (G. Jefferson) Price’s column after ethics dispute.” This columnist was writing about a client’s activities and the relationship was not disclosed. The Sun dropped the column.
Now, knowing that, let us consider this. The two examples have similarities with the Sun’s problem.
Steve Rubel has written two articles for AdAge magazine’s Digital section (here and here).
In both of Rubel’s articles, MySpace and Technorati …
Advertising, Blog, Blog Talk, Blogs, Marketing, Media Relations, PR, PR Higher Ed, Public Relations, Public Relations Education, Public Relations Higher Education »
Very happy to report good news for one of our o…
Advertising, Blog Talk, Blogs, CRM, Customer Relations, Customer Service, Marcom, Marketing, Marketing Communications, New Media, Online Business, PR, Public Relations, Viral Marketing »
So funny, yet so sad. The legalese is longer t…
Advertising, Blog Talk, Communication, delicious, Employment, Marketing, Marketing Communications, Online Business, PR, Press Release, Public Relations, Search »
Resumes. Aren’t they, after all, another creative writing exercise? No, not like that Frey guy on Oprah’s book club. The resume should still be non-fiction. A story, to be sure, but a truthful story. Tell the story creatively and persuasively.
This story from CNN (CareerBuilder.com) offers valuable creative ideas for the phrasing that will serve you best. Check it out.
One interesting aspect to this story is the editor’s note that accompanies the article.
Editor’s Note: CNN.com has a business partnership with CareerBuilder.com, which serves as the …
