Articles in the Marcom Category
Citizen Journalism, Communication, Education, Features, Journalism, Marcom, Media Relations, PR, Public Relations, Public Relations Higher Education, Publishing, Teaching PR, Top Level »
Cross-posted from PROpenMic.
Reformed PR practitioner B. L. Ochman writes a review of the recent Council of PR firms (CPR) critical issues forum in her blog, What’s Next.
Read the Council’s take on the event in Dangers Equal Opportunity for Smart Marketers, PR Firms, Lively Annual Public Relations Council Critical Issues Forum Addresses “Most Dangerous Ideas” for Future of PR.
The conversation has actually already become an old one. The paradigm shift caused by the advent of social media software (both free open source and paid platforms) has given voice to the masses …
Communication, Marcom, PR, Public Relations, Public Relations Higher Education, Social Media, Teaching PR »
Over on PROpenMic, I’ve posted a run down of the population we’ve developed from countries around the world.
The experience of launching this community, and watching it grow, has been very enjoyable. I deeply appreciate all of the people that have visited the site and signed up. PROpenMic is actually turning into a worldwide social network for public relations and marketing communications worldwide.
The post is here: Diversity :: PROpenMic’s Demographics, by Country. An excerpt is below, but you’ll have to visit the site and sign …
Blogging topics, Blogs, Communication, guerilla marketing, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video »
Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting topic. I see PR practitioners that defend it as a valuable tool. Others decry it as unethical and bad practice. I’ll place myself in the latter group.
FlackLife blogger, Bob LeDrew, has the …
Blog Talk, Education, Marcom, Marketing Communications, New Media, OpenPR, PR, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Viral Marketing »
Fall semester brings more blogging and social media exercises to my classrooms. This semester, as with all in the past, I’ve tried to do something new with the hope of catching the imagination of each student.
I have a story, but first – some background.
The PR Writing class is reading David Meerman Scott‘s book, The New Rules of Marketing and PR. Then, they are writing about it in their Fall 2007 class blogs. Along the way, the students are also exploring social media releases, online release portals and …
