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Archive for the 'Marcom' Category

Diverse International Population of our PR Higher Education Social Network :: PROpenMic

Robert on Apr 12 2008 | Filed under: Communication, Marcom, PR, Public Relations, Public Relations Higher Education, Social Media, Teaching PR

Over on PROpenMic, I’ve posted a run down of the population we’ve developed from countries around the world.
The experience of launching this community, and watching it grow, has been very enjoyable. I deeply appreciate all of the people that have visited the site and signed up. PROpenMic is actually turning into a [...]

FlackLife Reveals Foolish Astroturfing Campaign from Hunter College and Coach Handbags

Robert on Feb 22 2008 | Filed under: Blogging topics, Blogs, Communication, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video, guerilla marketing

Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting [...]

New Rules of Marketing and PR :: Students Feeling A Buzz

Robert on Sep 30 2007 | Filed under: Asides, Blog Talk, Education, Marcom, Marketing Communications, New Media, OpenPR, PR, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Viral Marketing

Fall semester brings more blogging and social media exercises to my classrooms. This semester, as with all in the past, I’ve tried to do something new with the hope of catching the imagination of each student.
I have a story, but first - some background.
The PR Writing class is reading David Meerman Scott’s book, The [...]

Student Digital Resumes and Portfolios :: Summer 2007

Robert on Aug 04 2007 | Filed under: Blogs, Citizen Journalism, Marcom, PR, Public Relations Higher Education, Style and Design, Teaching PR

This summer’s digital resumes and portfolios are complete. The project wound up being a bit different than usual, due to the short five week mini-mester term. But, the projects have some new aspects which, I believe, make them more appealing.
I appreciate the work of these fourteen students. Hire them and/or select them for [...]