Marketing Communications

Archive for the 'Marketing Communications' Category

Social Network for College & University PR Students and Faculty :: PROpenMic.org

Robert on Apr 01 2008 | Filed under: Communication, Marketing Communications, New Media, PR, Podcast, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, emerging digital media

One place for all PR students and faculty to meetup and mashup ideas about emerging digital media. That’s been my dream.
Sure, we’ve been creating our blogs and podcasts. We’ve been following each others writings and media. All fun. All good. But, there really hasn’t been one place for everyone to [...]

FlackLife Reveals Foolish Astroturfing Campaign from Hunter College and Coach Handbags

Robert on Feb 22 2008 | Filed under: Blogging topics, Blogs, Communication, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video, guerilla marketing

Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting [...]

New Rules of Marketing and PR :: Students Feeling A Buzz

Robert on Sep 30 2007 | Filed under: Asides, Blog Talk, Education, Marcom, Marketing Communications, New Media, OpenPR, PR, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Viral Marketing

Fall semester brings more blogging and social media exercises to my classrooms. This semester, as with all in the past, I’ve tried to do something new with the hope of catching the imagination of each student.
I have a story, but first - some background.
The PR Writing class is reading David Meerman Scott’s book, The [...]

Britt Bravo Believes :: Have Fun, Do Good :: Nonprofit Use of Social Media

Robert on Mar 05 2007 | Filed under: Blog, Marketing Communications, OpenPR, PR, Press Release, Public Relations, Social Responsibility, Volunteerism

While we’re considering nonprofit related blogs, I wanted to to share this recent find - an excellent example. Several students have mentioned working in the nonprofit sector, this semester. One just posted about it. So, let’s explore how nonprofits have been using social media in their daily PR and marketing activities. From Oakland, California, we discover a great site. This one will be particularly interesting for those students thinking about a future in nonprofit work.