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Articles in the Marketing Communications Category

Headline, Marketing Communications, PR, Viral Marketing »

[5 Mar 2010 | Comments Off | 37 views]
Happy Friday!  Have A Coke & A Smile

From Ashley Thompson, a beloved Auburn alumna, in PROpenMic.  Watch this wonderful promotion in a college dining hall.  You’ll love this and wish you had one at your school or place of work.  ;o)  Go check it out in PROpenMic, too.
This posts is, in part, an effort to test a theme we’re going to use for a department publication.  The students will put it together in the coming weeks.  It is the Auburn Reporter & we want an easy to use theme that we can put up and feature the …

Communication, Marketing, Marketing Communications, PR, Public Relations »

[12 Feb 2009 | 4 Comments | 86 views]

Today, I responded to a CASE listserv request about recruiting blogs being launched by colleges. I have a lot of ideas about this kind of campaign. I’m sharing here in hopes you’ll offer some feedback, too. Thanks.
Here’s what I shared on the list…
You’ve likely already thought of these, but FWIW – here goes …
Short story? Video. RSS. Re-purpose the content in other sites – off-campus. Build a team of student influentials.
Ideas? Use video … video is the most popular draw and …

Marketing, Marketing Communications »

[19 Jan 2009 | One Comment | 9 views]

Amanda Mooney shared this video on Twitter earlier today.
@AmandaMooney: 50 years of marketing in 3 minutes http://tinyurl.com/8e9yw8
A cute animation that tells part of the story. Enjoy.

Blog Talk, Features, Marketing Communications, New Media, OpenPR, PR, Social Media, Teaching PR, Top Level »

[1 Aug 2008 | Comments Off | 7 views]

Still exploring the Revolution theme and the featured posts capability. So, this week, I’m sharing three posts from great people. You’ll enjoy them, I’m sure.
First, we find an article about social media perhaps producing social change and helping someone with a terminal illness. Then, we learn that the SEC has recognized the spread of online / web communications (particularly social media) and they’ve now updated guidelines for publicly traded companies with regard to their Web sites and (if you read it into the speech) social media. Finally, we …