Articles in the Marketing Communications Category
Blog Talk, Features, Marketing Communications, New Media, OpenPR, PR, Social Media, Teaching PR, Top Level »
Still exploring the Revolution theme and the featured posts capability. So, this week, I’m sharing three posts from great people. You’ll enjoy them, I’m sure.
First, we find an article about social media perhaps producing social change and helping someone with a terminal illness. Then, we learn that the SEC has recognized the spread of online / web communications (particularly social media) and they’ve now updated guidelines for publicly traded companies with regard to their Web sites and (if you read it into the speech) social media. Finally, we …
Emerging Digital Media, Marketing, Marketing Communications, PR, PR Higher Education, Public Relations, Public Relations Higher Education, Teaching PR, Video Blog »
The PROpenMic social network for PR students, faculty and practitioners continues to prove successful.
Paull Young, of Young PR and Converseon emailed me the other day with news. He reminded me of the two people at Converseon that found their way to the firm through social media, and PROpenMic, in particular.
Communication, Emerging Digital Media, Marketing Communications, New Media, Podcast, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR »
One place for all PR students and faculty to meetup and mashup ideas about emerging digital media. That’s been my dream.
Sure, we’ve been creating our blogs and podcasts. We’ve been following each others writings and media. All fun. All good. But, there really hasn’t been one place for everyone to do a meet and greet … until now.
PROpenMic.org is the place.
PROpenMic? A metaphor. Step up and speak your mind. Our goal is to be the social network for PR students and faculty worldwide. We have …
Blogging topics, Blogs, Communication, guerilla marketing, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video »
Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting topic. I see PR practitioners that defend it as a valuable tool. Others decry it as unethical and bad practice. I’ll place myself in the latter group.
FlackLife blogger, Bob LeDrew, has the …
